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Greystripe Adds Flash to iPhone Ads
(Wireless News Via Acquire Media NewsEdge)
Greystripe has announced that it will now be offering advertisers the
ability to target the iPhone audience for the first time through rich
media ads including Flash IAB medium rectangles and game-in-game (or
tailgate) ads.
The largest ad-supported applications and games network has made
marketing to the iPhone mobile audience turnkey for agencies, digital
media buyers and brands by supporting online ad servers like Google's
DoubleClick and Microsoft's Atlas.
"Greystripe's rich media ads performed extremely well for us," said
Michelle Mayorga, Mobile Director at Rock the Vote, a Greystripe
advertiser. "Advertising in the iPhone with highly engaging ads was
perfect for our mission to build the political power of young people
because the iPhone reaches a highly targeted demographic."
In an effort to make it easier for the online media buyer to purchase
mobile, Greystripe has brought creative power to the iPhone with Flash
creation tools. Each of Greystripe's new ad formats are focused on
consumer engagement:
- GS.Impact - offers all of the creative power of Flash on an iPhone,
allowing brands to extend any online advertising campaign directly into
mobile - GS.Tailgate - offers the ability to create miniature
advertiser-branded games in Flash and place them before, during or
after existing iPhone games
Actions for all of Greystripe's ad formats include branding, click to
YouTube, iTunes, maps, App Store, data, call, audio, survey and canvas.
"Mobile has long been in need of a scalable advertising model and
Greystripe's new ad formats resolve that issue on the iPhone," said
Michael Cai, Director of Digital Media and Gaming at Parks Associates.
"Using the iPhone's revolutionary platform, Greystripe has solved the
serving, reporting, third-party tracking and, best of all, ad creation
problems that have plagued the mobile advertising industry since
inception."
An April Screen Digest report forecasts that the market for rich media
advertising on mobile will reach $2.79 billion by 2012. The report also
states that mobile game ad formats will provide a valuable source of
innovative marketing opportunities for brands aspiring to connect and
interact with their customers1.
"Greystripe is looking to address the lack of advertising
standardization in mobile by committing to IAB online formats," said
Michael Chang, CEO and Co-founder of Greystripe. "We have made it easy
for advertisers by removing barriers to execution. Brands like Jeep,
RadioShack, New Line Cinema, Rock the Vote and Yahoo have seen strong
results."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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