ST. PAUL, Minn., Apr 11, 2012 (GlobeNewswire via COMTEX) --
GovDelivery, the leading provider of government-to-citizen communications solutions, will host a networking event and present to attendees at the California Association of Public Information Officials (CAPIO) Annual Conference. This conference gathers government communicators from around the state to exchange best practices and discuss the latest trends in clear and effective communications as well as connecting with their communities.
"The public's expectations and access to information from all levels of government has radically changed how government needs to communicate," said Scott Burns, CEO and co-founder of GovDelivery. "We're excited about attending and presenting at this year's CAPIO conference because it gives us an opportunity to connect with government officials on the front lines of citizen communications and help share best practices in effectively leveraging all digital communications channels to drive mission-critical results."
Burns will be sharing his expertise in two specific sessions at the CAPIO Conference:
Wednesday, April 18, 2012
1:45 p.m. - 3:00 p.m.:
E-NEWSLETTERS: BEST PRACTICES AND NEW FRONTIERS
Mass email experts examine how to leverage your investment in e-newsletters to support all your e-efforts. Learn about the costs of simple start-up HTML mass email accounts and larger systems that integrate email and social media and how those lines are blurring. You'll also learn best practices for content creation that drives it all.
Thursday, April 19, 2012
10:30 a.m. - 11:45 a.m.:
SOCIAL MEDIA'S ROLE IN COST-EFFECTIVE DIGITAL COMMUNICATIONS
Social media is all the rage these days, with 845 million Facebook accounts, 200 million Twitter accounts and an estimated 4.5 million Google+ users. But social media needs to be used by government as part of a comprehensive communications strategy to be truly effective. Drawing on experience working with over 400 government organizations including many local governments and some of the largest government agencies in the world, Scott will discuss how social media can be effective as part of a digital communications strategy.
In addition to these presentations, GovDelivery is hosting a special networking reception for government communicators on Wednesday, April 18 from 8:30 p.m. -- 11:00 p.m. Space is limited, so RSVPs are required and can be submitted at http://capio2012.eventbrite.com/.
GovDelivery, the leading provider of government-to-citizen communication solutions, helps government maximize direct connections with the public while reducing communications cost. More than 500 government organizations worldwide, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information, visit http://www.govdelivery.com.