TMCnet News
Goomo Awards its Digital Mandate to PivotRootsMUMBAI, August 17, 2017 /PRNewswire/ -- Goomo.com, the newly launched travel portal, has assigned its integrated digital duties to PivotRoots. As a part of the digital mandate, PivotRoots will be responsible for digital strategy, planning & buying, SEO and content. The agency will utilize its data and technology-driven marketing strategy to help Goomo launch and scale-up efficiently in the competitive online travel aggregation space. (Photo: http://mma.prnewswire.com/media/544226/Shibu_Shivanandan_PivotRoots.jpg ) Speaking about the appointment, Gaurav Khurana, CMO, Goomo.com said, "Goomo is a young brand with aggressive future plans. We wanted an equally agile and strategic partner who could understand the travel domain and at the same time complement our pace. PivotRoots has a passionate and driven team and we look forward t leverage their expertise in strategic approach and data-led planning." Shibu Shivanandan, Founder and Managing Director, PivotRoots said, "We are delighted to associate with Goomo and look forward to create path-breaking strategies in this highly competitive category. With our domain expertise I am sure we will help them create better consumer experiences across all channels and platforms." About PivotRoots PivotRoots was launched in 2016 as a full-serviced digital agency and provides data and technology-driven digital marketing solutions, complemented with a design-thinking philosophy. PivotRoots has seen tremendous growth in its introductory year. Since inception it has been associated with leading brands like ICICI Bank, Emeritus, Pidilite, ClickLabs, RBL Bank, Bharti AXA Life Insurance, World Vision, True North (previously India Value funds) and many more. About Goomo Goomo is an omni-channel, travel-tech company that distributes products and services through online channels, 15 company owned-branches and a B2B partner network. Goomo is headquartered in Mumbai and operates across 3 business segments of travel: Consumer, Corporate and B2B.
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