GOOGLE TAKES ON Ebay,WITH,ER GBUY
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[June 14, 2006]

GOOGLE TAKES ON Ebay,WITH,ER GBUY

(Evening Standard Via Thomson Dialog NewsEdge) GOOGLE is to launch a competitor to eBay in its continuing bid to dominate the internet.

The search company is set to launch an online payments system - dubbed GBuy - later this month, insiders revealed today.

The system will let Google compete with eBay's PayPal service and to launch a shopping and auction site similar to eBay itself.

This is definitely Google shooting a warning shot across eBay's bow," said Paul Allen of Computeractive magazine. "But it is a gamble -eBay has a massive following and they will have to offer something a bit different to make a 'Gbuy' succeed."



Currently eBay has over 10 million users in the UK.

However, experts say Google's dominance as a



search engine could allow it to steal a march on eBay.

Financial analyst RBC Capital Markets claims the new payments service will launch on 28 June. It will be free initially, but will then charge a commission fee of 1.5 to two per cent, the RBC says.

The system will initially be aimed at companies wishing to sell goods via Google, but could easily be expanded to allow consumers to sell to each other.

"This could be revolutionary," RBC analyst Jordan Rohan said. "Short term, GBuy is more negative for eBay than it is positive for Google. Longer-term, it could be a game-changer."

UK TM

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