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GMT UNVEILS NEW CORPORATE IDENTITY
FOR IMMEDIATE RELEASE
GMT UNVEILS NEW CORPORATE IDENTITY
New website and corporate logo emphasizes commitment to customers and innovation in workforce optimization and human capital management markets
NORCROSS, GA -- (September 25, 2008) - GMT Corp., a global industry leader in enterprise workforce management and performance optimization solutions, today unveiled its new corporate identity – the first significant transformation of its brand since the company’s founding. The new brand is designed to reflect GMT’s position as a client-centric organization committed to ongoing product and service innovation in the enterprise workforce and human capital management market.
"GMT has a rich history in providing workforce and performance management solutions for the contact centers, branch offices and back offices of enterprise customers worldwide," said GMT chief executive officer Simon Angove. "Our new brand reflects our continued commitment to these clients as well as our market-differentiating product and service innovations. We continue to expand into new markets and new geographies extolling the virtues of workforce optimization as a ‘must have’ technology, especially in a slowing economy."
The new GMT logo has been updated to reflect the company’s continuous commitment to expanding its footprint in the enterprise workforce and human capital management markets. Earlier this year, the company divested its GMT CashMaster™ cash management business to Fiserv, a leading provider of information technology services to the financial and insurance industries, leaving it singularly focused on providing enterprise workforce optimization solutions.
The stylized human form featured in the new logo symbolizes the power of workforce optimization to the success of any enterprise business, with the three distinct colors representing the contact center, branch office and back office departments of the enterprise – the areas in which investment in GMT’s workforce optimization technologies yield the greatest benefit.
"Our brand is rapidly becoming one of the most recognized in the markets we serve," added Kevin Hegebarth, GMT’s vice president of marketing. "Our customers, our partners and our employees associate our brand with industry-leading product and services, continued innovation, quality and, foremost, our client care philosophy. Today we are redoubling our commitments to these attributes and unveiling a new, contemporary image that reflects the business environment in which we operate."
The company has also launched its new web site (www.gmt.com) in conjunction with its overall corporate rebranding, featuring GMT’s updated re-branding elements, improved navigation, richer content, and better linking to partner solutions. These re-branded elements will be included in all corporate communications materials including brochures, presentations, case studies, event graphics and corporate stationery. The company expects to complete all phases of its corporate rebranding by year end.
ABOUT GMT
GMT’s workforce management and performance optimization solutions create competitive advantage by enabling companies to improve customer service and sales across their enterprise, while decreasing their labor expenses. The company’s product line combines precision forecasting and intelligent scheduling with powerful analytics and performance management tools – together delivering a complete solution that can be deployed in throughout a company’s contact center, branch office, and back office departments and is priced to deliver rapid return on investment. GMT serves enterprise clients across multiple vertical industries worldwide, including Country Home Products, Nielsen Media, Bank of the West, Zions Bancorporation (News - Alert), Ingenico, West Midlands Police, Contact 1-2-1, and Yarra Valley Water, among many others. GMT is a recognized industry leader in client satisfaction due to its unique SureServices client care methodology. The company is privately held with headquarters in Atlanta, Georgia, and offices in the U.K., Australia, and India. For more information, visit www.gmt.com.
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© 2008 GMT Corp. All rights reserved. All materials provided, regardless of form, are the exclusive property of GMT Corporation. GMT Corporation’s products may be covered by one or more United States, European or other International patent or application. GMT, GMT Planet, “Accurate. Easy. Affordable.”, “Workforce Optimization for the WHOLE Enterprise”, “SureServices”, “SureStart”, “SureCare”, “SurePerform”, “Delivering on the Promise” and the GMT Planet logo are trademarks or registered trademarks of GMT Corp. All other trademarks are the property of their respective owners.
Contact:
Renee Maler
Philosophy PR
+1.925 968 9495
renee@philosophypr.com
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