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Global Mobile Augmented Reality (MAR) IndustryNEW YORK, Jan. 23, 2019 /PRNewswire/ -- This report analyzes the worldwide markets for Mobile Augmented Reality (MAR) in US$ Million. Table 17: Global AR/VR Ready Device Shipments (in Millions): 2018E & 2020P (includes corresponding Graph/Chart) Table 18: Spiraling Sales of Smartphones Provides the Launch Pad for MAR Proliferation: Breakdown of Global Sales of Smartphones (in 000 Units) by Geographic Region: 2015 & 2 (includes corresponding Graph/Chart) Table 19: Growing Smartphone Penetration to Fuel Future Demand: Breakdown of Smartphone Penetration Rate (%) by Country for 2015 & 2017E (includes corresponding Graph/Chart) Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion Table 20: Global Mobile Communications Market: Number of Unique Mobile Subscribers (in Billion) for Years 2017E and 2020F (includes corresponding Graph/Chart) Table 21: Global Mobile Communications Market (2017E): Percentage Breakdown of Unique Mobile Subscribers by Region (includes corresponding Graph/Chart) Table 22: Mobile Subscriptions Worldwide by Region (2017): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart) Table 23: World Mobile Subscription Penetration (2017E): Mobile Subscriptions as a Percentage of Total Population by Region/Country (includes corresponding Graph/Chart) Table 24: Mobile Subscriptions Worldwide (2017E): Percentage Breakdown by Region/Country (includes corresponding Graph/Chart) Table 25: Global Mobile Broadband Subscribers (in Million) for Developed and Developing Countries: 2015 & 2017 (includes corresponding Graph/Chart) Table 26: Global Mobile Subscriber Penetration as a Percentage of Population: 2017 & 2020 (includes corresponding Graph/Chart) Developments in High-Speed Networks Support New App Possibilities for Mobile AR Table 27: Global Mobile Internet Market by Network Technology (2016 & 2020): Percentage Breakdown of Number of Mobile Internet Subscribers for 2G, 3G, and 4G (includes corresponding Graph/Chart) Enabling Mobile AR and VR with 5G Networks Table 28: Global 5G Network Technology Adoption (2020P & 2025P): Number of 5G Connections and Coverage of Population (in %) (includes corresponding Graph/Chart) Key Challenges Hampering Widespread Adoption of Mobile AR Lack of Awareness & Penetration in Addressable Markets Lack of Visibility Technology Limitations Failure to Meet Consumer Expectations Privacy Issues 3. INNOVATIONS Future of Mobile Technology: Augmented Reality-Based Applications VR and AR Advancements Disrupt Mobile Industry Future Innovative Tends in the Field of Augmented Reality Using Utility Apps Supporting Online Shopping Boosting Mobile Gaming Growth Brand Differentiation Offering More Interactive Experience Mobile Augmented Reality for Wheelchair Users MAR Technology for Development of Social Media Role of Augmented Reality in Mobile Commerce Improving Mobile Conversion Rates AR Boosting Customer Engagement Mobile Augmented Reality based Applications for Water Resources Management Adoption of Immersive Technology in Sports Industry Benefits Mobile AR Adoption of MAR for Mayo Language Learning 4. PRODUCT OVERVIEW Augmented Reality: Introduction Key Components of AR Software and Algorithms Hardware Input Devices Tracking Devices Computer AR Display Components Head Mounted Displays Contact Lenses EyeTap Virtual Retina Display Handheld Smart Devices Smart Glasses Mobile Augmented Reality Mobile Augmented Reality Applications (Mobile AR Apps) Types of Mobile Augmented Reality Applications Enterprise MAR Apps Games MAR Apps Location-Based Search MAR Apps Others 5. PRODUCT INTRODUCTIONS/LAUNCHES ironSource Unveils First AR Ads for Games Google Introduces ARCore for Android Mobile Devices Apple Unveils ARKit Blippar Releases AR City, the First AR Navigation App Blippar Unveils Halos AR Face Profiles Augment Unveils First-Ever Augmented Reality SDK Solution AR Devices Launches GogglePal WSI Provides Ross Video€™s Camera Tracking Software and Hardware QuestUpon Unveils Mobile Augmented Reality Platform ZSPACE Introduces AR Application for Ferrari Dealers Zappar Launches Zappar Studio Tool Inglobe Technologies Introduces Hyperspaces Augmented Reality Platform TimberTech Unveils AR iPad App Magic Leap Launches Development Platform for Creating AR Apps Polaris Slingshot Rolls Out Augmented Reality App WSI Unveils Max Reality Snipp Interactive Introduces AR Campaign for Honda Meme Streak Introduces Artifact MAR Browser App on Google Play and APP Store Tesco Launches AR App for Google Glass Disney Interactive and Lucasfilm Launches Star Wars AR App ModiFace Unveils New Rejuvenation and Enhancement Mirror Augmented Pixels Launches 4DCityscape National Geographic Ancient Civilizations Puzzle App 6. RECENT INDUSTRY ACTIVITY Williams-Sonoma to Acquire Outward Apple Takes Over Vrvana OCCIPITAL Takes Over Paracosm Snapchat Acquires Cimagine, an Israeli Startup Starbreeze Takes Over ePawn, French Toys to Life, VR & Augmented Reality Tech Company GAME Digital Acquires Ads Reality to Open up Retail, Marketing and Customer Experience StayinFront Partners with Augment for Retail Execution Solution Apple Takes Over Flyby Media, an AR Startup Apple Acquires Metaio Oculus Takes Over Surreal Vision Epson Partners with Ngrain for 3D Augmented Reality Technology Singtel Inks Partnership with Infinite Studios Struan Moore Signs Agreement with Blippar Strata Inks Partnership with Augment for AR App Inglobe Technologies Partners with VTT for ARmedia 3D SDK Blue Star Partners with Toys €œR€ Us to Develop an Interactive Easter Egg Hunt AR App Ford Endorses New Mustang Car with AR App 7. FOCUS ON SELECT GLOBAL PLAYERS Apple, Inc. (USA) Augmensys GmbH (Austria) Augment (France) Augmented Pixels Inc. (USA) Aurasma (UK) Blippar (UK) Catchoom Technologies (Spain) DAQRI (USA) Google Inc. (USA) Gravity Jack (USA) Hunter Research and Technology, LLC (USA) LM3LABS Corporation (Japan) Marxent Labs LLC (USA) Mollejuo Software, Inc. (Canada) Mybrana Network S.L. (Spain) Niantic, Inc. (USA) Occipital Inc. (USA) Seabery Augmented Technology (Spain) Snap, Inc. (USA) ViewAR GmbH (Austria) VividWorks Ltd. (Finland) Wikitude GmbH (Austria) Zappar Ltd. (UK) 8. GLOBAL MARKET PERSPECTIVE Table 29: World Recent Past, Current & Future Analysis for Mobile Augmented Reality Applications by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart) Table 30: World 10-Year Perspective for Mobile Augmented Reality Applications by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets for Years 2015, 2017 and 2024 (includes corresponding Graph/Chart) Table 31: World Recent Past, Current & Future Analysis for Mobile Augmented Reality Applications by Application Category - Education, Marketing, Gaming, and Other Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart) Table 32: World 10-Year Perspective for Mobile Augmented Reality Applications by Application Category - Percentage Breakdown of Revenues for Education, Marketing, Gaming, and Other Markets for Years 2015, 2017 and 2024 (includes corresponding Graph/Chart) III. MARKET 1. THE UNITED STATES A.Market Analysis Outlook Smartphone Penetration: Foundation for Mobile AR Market Growth Table 33: Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users in the US: 2017E (includes corresponding Graph/Chart) Table 34: Mobile Internet and Smartphone Penetration in the US: 2017E (includes corresponding Graph/Chart) Surging Demand for Mobile Internet and Data Downloads Drive Market Growth Table 35: Mobile Users Penetration (%) of Leading Smartphone Apps in the US: 2017E (includes corresponding Graph/Chart) Table 36: Most Popular Activities on Smartphones in the US: 2017E (includes corresponding Graph/Chart) Robust Growth in Mobile Gaming Benefit the Market for MAR Gaming Apps Table 37: US Mobile Gaming Market by Device Type (2016): Percentage Breakdown of Active Adult Gamers for Smartphones Only, Tablets Only, and Both Smartphone and Tablets (includes corresponding Graph/Chart) Mobile AR - Futuristic Technology Impacting Gaming to Businesses Improving Employee Productivity Benefits of AR in Meeting Business Goals Use of Mobile AR by Companies Mobile AR Creating Immersive Customer Experiences Ensuring Seamless Functioning of AR Mobile Mixed Reality - The Future Expanding Role of M-Health Boosts Demand for Health Based MAR Apps Product Launches Strategic Corporate Developments Select Key Players B.Market Analytics Table 38: US Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart) 2. CANADA A.Market Analysis Outlook Key Statistical Findings Table 39: Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users in Canada: 2017E (includes corresponding Graph/Chart) Table 40: Mobile Internet and Smartphone Penetration in Canada: 2017E (includes corresponding Graph/Chart) Product Launch Strategic Corporate Development Mollejuo Software, Inc. - A Key Canadian Player B.Market Analytics Table 41: Canadian Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2 (includes corresponding Graph/Chart) 3. JAPAN A.Market Analysis Outlook Key Trends & Drivers in a Nutshell LM3LABS Corporation - A Key Player B.Market Analytics Table 42: Japanese Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2 (includes corresponding Graph/Chart) 4. EUROPE A.Market Analysis Outlook Key Statistical Findings Table 43: French Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 44: Mobile Internet and Smartphone Penetration in France: 2017E (includes corresponding Graph/Chart) Table 45: German Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 46: Mobile Internet and Smartphone Penetration in Germany: 2017E (includes corresponding Graph/Chart) Table 47: Italian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 48: Mobile Internet and Smartphone Penetration in Italy: 2017E (includes corresponding Graph/Chart) Table 49: UK Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 50: Mobile Internet and Smartphone Penetration in UK: 2017E (includes corresponding Graph/Chart) Table 51: Spanish Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 52: Mobile Internet and Smartphone Penetration in Spain: 2017E (includes corresponding Graph/Chart) Table 53: Russian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 54: Mobile Internet and Smartphone Penetration in Russia: 2017E (includes corresponding Graph/Chart) Product Launches Strategic Corporate Developments Select Key Players B.Market Analytics Table 55: European Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps by Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart) Table 56: European 10-Year Perspective for Mobile Augmented Reality Apps by Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, and Rest of Europe Markets for Years 2015, 2017 and 2024 (includes corresponding Graph/Chart) 5. ASIA-PACIFIC A.Market Analysis Outlook Key Statistical Findings Table 57: Australian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 58: Mobile Internet and Smartphone Penetration in Australia: 2017E (includes corresponding Graph/Chart) Table 59: Chinese Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 60: Chinese Smartphone & Mobile Phone Penetration Rates: 2018 & 2020 (includes corresponding Graph/Chart) Table 61: Indian Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users: 2017E (includes corresponding Graph/Chart) Table 62: Mobile Internet and Smartphone Penetration in India: 2017E (includes corresponding Graph/Chart) Huge Mobile User Base in China Spurs Demand for Mobile AR Applications and Services Table 63: Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2016 (includes corresponding Graph/Chart) India & China: Two Countries with the Largest Young Population Offer Significant Opportunities Table 64: Ten Largest Populated Countries Worldwide (2017): Total Population (in Millions) by Age Group - 0-14, 15-24, 25-59, and 60+ for China, India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and Japan (includes corresponding Graph/Chart) Product Launches Strategic Corporate Development B.Market Analytics Table 65: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart) 6. REST OF WORLD A.Market Analysis Outlook Key Statistical Findings Table 66: Augmented Reality Apps Downloads & Location Based Service Users as a Percentage of Total Smartphone Users in Brazil: 2017E (includes corresponding Graph/Chart) Table 67: Mobile Internet and Smartphone Penetration in Brazil: 2017E (includes corresponding Graph/Chart) Product Launch B.Market Analytics Table 68: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality Apps Analyzed with Annual Revenue Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart) IV. COMPETITIVE LANDSCAPE Total Companies Profiled: 103 (including Divisions/Subsidiaries - 104) The United States (39) Canada (9) Japan (2) Europe (37) - France (5) - Germany (2) - The United Kingdom (10) - Italy (3) - Spain (5) - Rest of Europe (12) Asia-Pacific (Excluding Japan) (13) Middle East (4) Read the full report: https://www.reportlinker.com/p03283196 About Reportlinker ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place. __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 View original content:http://www.prnewswire.com/news-releases/global-mobile-augmented-reality-mar-industry-300783067.html SOURCE Reportlinker |