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The Global Market for M-Commerce: Opportunities & Challenges to 2021DUBLIN, Dec. 11, 2018 /PRNewswire/ -- The "Global M-Commerce 2018" report has been added to ResearchAndMarkets.com's offering.  Global M-Commerce sales are projected to double between 2018 and 2021, with MCommerce's share of total online retail increasing to almost three-quarters, according to a forecast cited in this report. Although all global regions have experienced growth in M-Commerce adoption in recent years, Asia-Pacific remains the global leader in mobile shopping, accounting for around 50% of global online transactions conducted via mobile devices. Moreover, China alone generated around two-thirds of global M-Commerce sales in 2017 with a projection to further growth. Among the main drivers of global mobile shopping are the increasing number of mobile and Internet users, growing adoption of mobile payment methods and the development of mobile shopping apps and mobile-enhanced websites. Asia had the highest rate of Internet traffic stemming from mobile phones, followed by Africa and South America, as of early 2018. One more important growth driver is the development of mobile shopping apps. Already in 2017, almost one-third of online retail sales worldwide were generated via mobile apps, with the highest share belonging to the global leader -Asia and the second highest to North America. In order to reduce the various fraud risks, M-Commerce merchants have adopted an array of fraud prevention tools; among the most popular are card verification value (CVV), fraud scoring, address verification service (AVS), authentication and velocity checks, as revealed by a survey of merchants cited in the report. Key Topics Covered 1. Management Summary 2. Global Developments Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017 3.6. India Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. Shopping, Q2 2017 Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017 3.7. Indonesia Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017 Activities Performed via Smartphone, incl. Shopping Online, in % of Smartphone Users, July 2017 Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017 3.8. Thailand Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017 Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017 Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f 3.9. Singapore Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017 3.10. Malaysia Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017 Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017 3.11. Vietnam Breakdown of Internet Traffic by Device, in %, March 2018 Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017 4. Europe 4.1. Regional M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018 4.2. UK M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017 4.3. Germany M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017 Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017 Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017 Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017 Top 10 E-Commerce Platforms by Market Share, 2017/2018 4.4. France M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017 Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018 4.5. Russia Mobile Shopper Penetration, in % of Online Shoppers, 2017 Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017 4.6. Italy M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e 4.7. Netherlands Breakdown of Online Purchases by Device, in %, 2017 4.8. Spain Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017 4.9. Belgium Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018 Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017 4.10. Poland Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018 4.11. Turkey Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017 5. North America 5.1. USA M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f - 2022f Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018 Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017 5.2. Canada Devices Used to Access the Internet, in % of Internet users, 2016 - 2018e Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 - 2018e 6. Latin America 6.1. Regional M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017 6.2. Brazil Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017 M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018 B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017 Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018 Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018 E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018 6.3. Argentina M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 - 2022f Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017 Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018 6.4. Mexico Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017 Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017 M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017 Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017 6.5. Colombia Devices Used to Access the Internet, in % of Internet Users, July 2017 Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017 7. Middle East and Africa 7.1. Regional Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017 Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017 Share of Internet Users Accessing the Internet via Smartphone, in %, by Egypt, Kenya, Morocco, Nigeria, South Africa, Q2 2017 Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Kenya, Morocco, Nigeria and South Africa, 2017 7.2. Saudi Arabia Devices Used to Connect to the Internet, in % of Adults, March 2017 Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017 7.3. South Africa Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017 7.4. Egypt Devices Used to Access the Internet, in % of Adults, July 2017 Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017 7.5. Nigeria Breakdown of Internet Traffic by Device, in %, February 2018 Share of Internet Users Shopping Online via Smartphone At Least Weekly, in % of Internet Users, 2017 Companies Featured
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