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Global Campaign Management Software Market to Grow at a CAGR of 19.25% by 2021 - Growing Need for Improvement in Market Response & Customer Digital Experience - Research and Markets

[March 21, 2017]

Global Campaign Management Software Market to Grow at a CAGR of 19.25% by 2021 - Growing Need for Improvement in Market Response & Customer Digital Experience - Research and Markets

Research and Markets has announced the addition of the "Global Campaign Management Software Market 2017-2021" report to their offering.

The global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

The report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

The latest trend gaining momentum in the market is emergence of omnichannel marketing. Omnichannel marketing is the utilization of multiple channels, such as mobile, desktop, telephone, and retail stores, for marketing and sales. It gives customers an integrated and seamless shopping experience. The implementation of omnichannel marketing is essential for brands that are trying to expand their national and global footprint.

According to the report, one of the major drivers for this market is growing need for improvement in market response and customer digital experience. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are encouraged to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery. CMS has enabled the automation of these processes for effective marketing.

Key vendors