Gifts boost to downloads
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[December 28, 2005]

Gifts boost to downloads

(Evening Standard)CHRISTMAS Day saw a huge surge in music downloads as people began loading songs onto iPods they received as presents.

Download sites such as Apple's iTunes Music Store saw a 50 per cent rise in traffic between 24 and 25 December, 15 per cent higher than last Christmas, according to online research company Hitwise.

Even before the Christmas surge, the BPI - the record labels' trade association - said download sales had topped 23million this year, five times the 4.7 million sold in 2004.

Weekly downloads exceed 650,000 and may pass the one-million mark for the first time this Christmas.

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