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| [May 29, 2008] |
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Giant Realm Significantly Expands Its Reach to Video Gamers with the Addition of Shacknews, ScrewAttack and Operation Sports
NEW YORK --(Business Wire)-- Giant Realm, Inc., the rapidly growing online entertainment portal and publisher group reaching men 18-34, today announced that it has greatly expanded its reach of the broader console videogame-playing audience by signing exclusive representation deals with Shacknews.com, ScrewAttack, and Operation Sports.
"These three online destinations are great examples of the types of entertainment sites that we've selectively added to our Publisher Group: hybrid sites, which capture an expanding population of young male audiences who desire authentic content, delivered in the arena of a highly engaged community," said Keith Kane, co-founder and SVP, Sales & Marketing, Giant Realm, Inc.
Each site brings its own unique focus to the Giant Realm Publisher Group, with:
-- Shacknews (www.Shacknews.com), a highly influential home to one of the largest online communities of "in the know" gamers who actively discuss news and feature content related to both console and PC gameplay. This renowned site covers games across every major platform and genre, and features well-researched news, in-depth previews, and interviews.
-- ScrewAttack (www.ScrewAttack.com), the top online destination for original video programming revolving around console game play, delivering a full schedule of irreverent, high quality productions and webisodes appealing to gamers. For a daily dose of what's hot in gaming, Screw Attack recently launched "Hard News", the web's first daily, Internet-only, gaming news program.
-- Operation Sports (www.OperationSports.com), a leading news and content provider focused on the sports video games. From Madden 09 to GTA4, Operation Sports delivers the content and community for even the most rabid sports video game fan.
These three sites join more than two dozen other popular entertainment destinations within the growing Giant Realm Publisher Group, including FirstShowing.net, geared to guys and "guy movies"; PurePwnage.com, a humorous webisode about the gamer lifestyle; and of course, GiantRealm.com, an entertainment and lifestyle portal for guys.
"Together with GiantRealm.com, the Giant Realm Publisher Group provides marketers with scalable reach of exclusive audiences of men, allowing them to segment by site, demographic or specific entertainment interest - whether it be Xbox fanatics or sci-fi junkies," said Kane.
Combined, Shacknews.com, ScrewAttack and Operation Sports attract more than 2.1 million visitors a month, according to Google Analytics. Giant Realm estimates that the monthly traffic to its publisher group will surpass 13 million once these destinations are added into its cumulative ranking by Google Analytics.
About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.giantrealm.com) is a rapidly growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of leading edge entertainment platforms within video gaming, television, film, music and humor. The company exclusively represents all ads throughout the Giant Realm Publisher Group and monetizes 100% of the ad inventory. According to Google Analytics, Giant Realm currently reaches over 11 million individuals every month, while comScore Media Metrix's April 2008 report indicates that it attracts 4.5 million unique visitors. Giant Realm's shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and Edison Venture Fund.
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