[November 17, 2008]

GetJar and Portugal's Optimus Join Forces to Launch Free Web- and WAP-Based Mobile App Stores

LONDON, Nov 17, 2008 (MARKET WIRE via COMTEX) --
Optimus (http://www.optimus.pt), one of the leading
telecommunication service providers in Portugal, has teamed up with
GetJar (http://www.getjar.com) to launch a free mobile app store that
is available to its Optimus customers via both WAP and Web sites. By
adopting GetJar's mobile app store service, Optimus has joined other
major operators across the UK, Europe and Asia in offering consumers
the broadest choice of free, high-quality mobile applications.
Through GetJar's app store service, Optimus is able to offer its
subscribers a huge range of completely free mobile applications,
including Google Maps for Mobile, Yahoo!Go, Nimbuzz, eBuddy, MIG33,
Trutap, and MyWaves. Applications add value to a subscriber's
cellphone and enable a mobile operator to enhance the range of
services it offers. GetJar is the world's most respected mobile
applications portal, delivering over 16 million mobile applications
per month to consumers worldwide.
Commenting on the growing number of operators who are implementing
free GetJar app stores, GetJar founder and CEO Ilja Laurs said, "We
know through our own experience that consumers, developers and
advertisers all value the 'Mobile Applications Ecosystem' we have
created. It brings together all of these groups in a mutually
beneficial way, and operators increasingly see the value in promoting
a high-quality service that immediately drives significant demand."
GetJar provides an open and free environment for application
developers and consumers, with over 10,000 free applications
available for anyone with a Java, Symbian, Windows Mobile, Palm,
BlackBerry, or Flash Lite-compatible phone, and will launch a
catalogue of Android applications later this year. GetJar connects
consumers to developers through free access to applications, and
helps developers access a global market quickly, easily, and with
zero operational expense.
"Our partnership with GetJar is part of a broad strategy to drive
mobile data adoption across our customer base," explained Hugo
Figueiredo, director of Central Marketing at Optimus. "There is huge
demand from consumers for the range of applications we can now offer,
and GetJar's experience shows that an app store based around
applications which are free is a vital to ensuring a successful
service."
Evert Jaap Lugt, CEO of Nimbuzz, commented, "GetJar is a strategic
distribution platform for us and the Nimbuzz is the perfect
application to support Optimus in driving mobile data adoption. We
are proud to offer mobile value added services, such as chat,
geo-presence, and social networking, to Optimus customers via the
GetJar platform."
About Optimus
Since its launch in 1998, Optimus has been growing on a regular basis

in the Portuguese market, with a single goal: lead the Portuguese
telecommunications market by offering its mobile customers high
quality and simple services. Optimus has more than 2.6 million
customers. Optimus is the only mobile communications company in the
world to win three consecutive GSM Awards, a distinction that
reinforces its international recognition. Also in Portugal, the
carrier has won major awards. Its technological excellence was also
recognized by the Office of Communications of Portugal, according to
the results of a poll carried out by the industry regulator of the
quality of mobile networks in Portugal. By constantly launching new
products and services in Portuguese market -- mobile portals, news
services by SMS, entertainment, UMTS, GPRS services, 3.5 G technology
-- Optimus is also the leader with regard to the use of new
technologies. For more information visit: www.optimus.pt.
About GetJar
Founded in 2004, GetJar (www.getjar.com) (wap.getjar.com on a mobile
phone) is the world's most popular mobile application distribution and
developer community, with over 200,000 registered developer and
beta-tester accounts. GetJar operates a groundbreaking business model
in which all industry groups from consumers and developers to
publishers and advertisers are connected in an interactive
environment, which also gives users an active role in product
development. With over 300 million downloads from the site in just
two years, and currently averaging over 16 million downloads per
month, GetJar sits at the heart of the mobile development world, with
visitors to the site coming from 135 countries. GetJar is based in
the UK and Lithuania.

Contact:
Tim Cox
ZingPR
Email Contact
+1-650-369-7784

SOURCE: GetJar Networks Ltd.
http://www2.marketwire.com/mw/emailprcntct?id=E1A43643D63A9CFB

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