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GES Boosts Sponsorship Program with Launch of GES Sponsorship Strategy & SalesLAS VEGAS, April 10, 2018 /PRNewswire/ -- GES, a global full-service provider for live events, announced it has enhanced its sponsorship program and is introducing GES Sponsorship Strategy & Sales. The expanded service offers consultation, sales execution, and services, including measurement and reporting, to help clients increase attendance and grow revenue. "We've blended decades of experience in live event marketing and domain knowledge with the largest sponsorship database in the industry," said GES EVP of Strategy David Saef. "Our focus is to help our clients drive revenue and improve efficiencies through sponsorship optimization." GES' industry-leading standard sponsorship services – its GES Sponsorship Platform, a database of more than 20,000 sponsorships and Sponsorship 2020 workshops – are included in GES Sponsorship Strategy & Sales. GES' new, expanded offering adds:
With its expanded focus on helping clients drive revenue from sponsorships, GES hired industry veteran Andy Herman as vice president of sponsorship strategy & sales. Herman brings more than 25 years of expertise developing and selling high-value sponsorship programs, and a thorough knowledge in all aspects of exhibitions and event sponsorship. Before joining GES, Herman led sponsorship sales at Jack Morton Worldwide. Saef commented, "Andy has a proven track record of helping organizers and event planners exceed exhibitor and sponsor sales goals across many industries. He's a terrific addition to the GES team as we enhance our offering." GES Sponsorship Strategy & Sales acts as an extension of show organizers, brand marketers and event planner teams, and can scale from simply offering strategy or sales to providing full end-to-end event services and production. For more information visit www.ges.com/strategy/sponsorships. About GES Contact:
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