|[May 03, 2012]
George P. Johnson Clients Take Home Two Ex Awards: Cisco and FIAT Win "Best in Experiential"
AUBURN HILLS, Mich. --(Business Wire)--
The world's number one ranked experience marketing agency, George P.
Johnson (GPJ), today announced that two clients were honored with the
experiential industry's highest honor by taking home prestigious Ex
Awards for innovations related to pop-up retail and digital and physical
convergence. The clients received the awards at the annual Ex Awards
Gala, held at the Event Marketing Summit April 30th in
Chicago, in front of thousands of industry peers and supporters drawn
from across the globe.
Cisco's (News - Alert) standard-setting Global Sales Experience (GSX) was again named
the top "hybrid" event in the world, taking home the Ex Award in the
highly competitive "Best Live + Digital" category.
Cisco's partners within the Project: WorldWide agency network GPJ
(strategy and experience design) and JUXT Interactive (creative and
interactive design) as well as long-time collaborators InXpo (virtual
platform) and Active Network (attendee management and scheduling tools)
helped Cisco engage more than 20,000 members of Cisco's global sales
force through GSX (News - Alert).
Rolled out worldwide across multiple time zones and languages, GSX again
set Cisco records for employee communication, recognition and motivation
and was a platform for Cisco senior executives to share their vision or
the networked world and Cisco's leading role in making that a reality.
In addition, within one of the hottest growth areas of experiential,
pop-up retail, FIAT won the Ex Award for the "Best Pop-Up Store"
recognizing the brand's Gallery at 18 Wooster Street campaign, which
helped the extended launch of the new FIAT 500 in North America.
Located in NYC's SoHo neighborhood during the New York International
Auto Show, the fully-branded retail space played host to cultural
tastemakers and trendsetters with a full schedule of art showings, live
music performances, and ride-and-drives that gave influential attendees
an immersive product experience in a relevant, indelible way.
"It's a great honor to have the opportunity to help clients like Cisco
and FIAT challenge the status quo and create entirely new ways to engage
audiences and drive better business results," said Robert G. Vallee Jr.,
Chairman and CEO of GPJ and Project: WorldWide. "The Ex Awards represent
the pinnacle of our industry and it's gratifying to see our clients'
vision get recognized amongst the nearly 1,000 great campaigns that were
submitted this year."
About George P. Johnson (www.gpj.com)
GPJ is the #1 ranked experience marketing agency enabling leading brand
marketers to create great ideas and bring them to life through
integrated experiential programs that leverage online, mobile and
physical brand interactions. Clients in technology, healthcare, consumer
goods, finance and other fields rely on GPJ to help them compete more
effectively on a global basis by creating and accelerating relationships
with customers, employees, partners, media and other influencers. GPJ is
part of Project: WorldWide, the leading independent engagement marketing
solutions network (www.project.com).
Follow GPJ at www.twitter.com/georgepjohnson.
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