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Genius Pro Ranked Top Customer-Rated Demand Generation Solution on the Force.com AppExchange(Marketwire Via Acquire Media NewsEdge) SAN MATEO, CA, January 27 / MARKET WIRE/ -- Genius.com Incorporated?, the leading on-demand provider of B-to-B marketing solutions for sales and marketing professionals, today announced that Genius Pro(TM) has been ranked as the top demand generation solution by salesforce.com customers on the Force.com AppExchange. Genius Pro combines SalesGenius? and MarketingGenius? to align demand generation activities across organizations, enabling real-time collaboration that leads to shorter sales cycles and more closed deals. "We are delighted to be recognized by salesforce.com customers on the AppExchange. This customer success reflects Genius.com's leadership in redefining demand generation by tying marketing campaigns directly to sales results with real-time feedback," said David Thompson, CEO & Co-founder, Genius.com. "Unlike traditional marketing automation vendors, Genius takes a Sales 2.0 approach to marketing by delivering the best leads to Sales at the precise moment the customer's online body language shows buying interest." "Genius' top ranking by customers on the AppExchange confirms the value derived from an integrated Genius-Salesforce CRM solution," said Steve Lucas, Senior Vice President, Force.com platform and partners, salesforce.com. "The Force.com AppExchange provides a means for customers to quickly and easily add industry-leading applications to their Salesforce CRM deployments, such as Genius, which enables sales and marketing to effectively collaborate around lead qualification and nurturing." With GeniusPro(TM), Marketing can easily automate email campaigns that send out personalized emails on behalf of Sales. With the Genius Tracker(TM), the appropriate salesperson is alerted instantly when a prospect has opened the marketing email and clicked through to the corporate website. The Tracker's Tivo-like instant-replay feature allows reps to view their prospects' "online body language" as they indicate specific interests by visiting specific pages on the website. All activity is recorded in Salesforce CRM, so both Sales and Marketing can view campaign results and sales success. With Genius.com and Salesforce CRM, companies are enjoying quick deployment and success: "Amazingly Genius! We have noticed a huge difference in just a short time because of the increased number of leads we can reach in real-time (thank you, Genius Tracker!) Not only has our sales team benefited from real-time responses but our managers have benefited from the automation. Setting up a campaign has never been easier!" -- Jennifer Wilson, National Sales Manager, CollaborateMD "Fantastic for Sales! I love this app. Genius helps me focus the limited number of sales resources on the leads that most likely to convert." -- Ciaran Rogers, Marketing Manager, UKSA "Genius is an integral part of my everyday marketing efforts because it helps me gain insight into how prospects respond to my campaigns and then better understand their needs. I would recommend Genius to any company that is trying to make an impact." -- Krystel Ariel, Market Development Associate, Baynote About the Force.com AppExchange The Force.com AppExchange at http://www.salesforce.com/appexchange/ is the world's leading Web marketplace for cloud computing applications. Customers of all sizes can visit the AppExchange to find, sample, and select from hundreds of applications that run on the Force.com platform to extend the benefits of cloud computing throughout their enterprises. About Genius.com Genius.com Incorporated creator of SalesGenius? and MarketingGenius?, is the leading on-demand provider of B-to-B marketing solutions that enable frontline professionals to quickly identify and connect with their best prospects, without IT. Genius solutions instantly deliver personalized email campaign and website visit results to both Marketing and Sales, dramatically improving lead generation and qualification. Genius.com is a Sales 2.0 leader, with over 500 corporate customers using Genius.com's unique technology to automate email marketing and demand generation campaigns that deliver the most qualified leads directly to frontline Sales reps, so they can immediately qualify and follow-up on their best opportunities. Genius.com is a privately held company, funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information visit www.genius.com or email [email protected]. For more information, please contact: Parker Trewin Genius.com Tel: (650) [email protected] Copyright ? 2009 Marketwire |