TMCnet News
Gain an Insight into the Key Steps to Mobile Advertising SuccessDUBLIN, Ireland --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/reports/c51052) has announced the addition of Mobile Advertising: Opportunities & Illusions to their offering. Mobile Advertising: Opportunities & Illusions is the result of more than 35 in-depth interviews with leading merchants, software tool developers, mobile operators, and content providers. The report presents the six steps to mobile advertising success. It explains and compares the major mobile advertising capabilities, and discusses how the evolution of mobile handsets, networks, and related technologies will fuel mobile advertising. The report also contains a directory of 50 select mobile advertising vendors. Additional conclusions found in Mobile Advertising: Opportunities & Illusions: - The mobile phone presents unique opportunities to interact directly with consumers. One-way sales pitches squander those opportunities. We recommend mobile ads that engage end-users through contests, giveaways, and special promotions. - Ease of use is the Number One challenge to mobile data (and therefore mobile advertising) success. Independent mobile information services that push desired content to mobile users, preloading it when possible, and using a mix of mobile phone, Wi-Fi, and Bluetooth access when necessary, are the solution. - Most mobile content will be advertising-supported. The best way for mobile operators to monetize advertising is by selling merchants rules-based access to millions of subscribers. Successful operators will treat merchants like enterprise customers, offering them mobile marketing subscriptions backed by an array of management tools. How You Benefit from purchasing this report: This report is the result of more than three dozen in-depth interviews -- typically lasting one hour each -- with merchants, operators, and mobile marketing vendors. These interviews yielded information and insights not available elsewhere. Topics discussed included pioneering mobile marketing efforts, early successes and failures, technical and business challenges, strategies for moving forward, and customer response. You also get: - One hour of consultation by telephone or e-mail (for explanation, elaboration, and (at our discretion) additional research). - Unique "match-making" service: we will help you find and contact potential partners, strategic customers, and subject experts. - An independent, objective, and experienced view of the mobile advertising market. We have been tracking the mobile phone industry since its inception 32 years ago. - Important insights regarding applications, markets and competitors. Topics Covered Executive Summary Business Implications Opportunities Illusions Strategies for Merchants The Six Keys to Mobile Advertising Success Strategies for Mobile Operators Strategies for Handset Makers Strategies for Application & Content Developers Strategies for Third-Party Service Providers Strategies for Mobile Marketing Vendors Key Conclusions Mobile Advertising: Ready for Primetime? Mobile Advertising Options Text messages Ringtones and Wallpapers Application-based Ads Mobile Web Content Multimedia Messaging Streaming/Broadcast Media Downloaded Media Ringback Tones Branded MVNO Services Mobile Search Banner vs. Interstitial Direct vs. Subtle Viral Marketing/Social Networking Mobile Advertising Technologies 2/2.5/3G Wireless Networks Mobile Devices Messaging IP Multimedia Systems (IMS) Wireless Web Technologies JAVA/BREW Audio and Video Standards IP TV (DVB-H/MediaFLO) Bluetooth Wi-Fi Infrared Near Field Communications (NFC) Memory Cards Bar Code/Visual Identification Mobile Advertising/Targeting Tools Mobile Advertising Practices Mobile Advertising Strategies Pricing Mobile Content Industry Structure Technology Roadmap & Timing Market Segmentation & Growth Mobile Phone Market Business-to-Consumer Business-to-Business Consumer-to-Consumer & Social Networking Customer Profiles Social Networking Complementary Strategies Complementing Print & TV Complementing Online Mobile Advertising Business Models Strategies for Success Operators Vendors Advertising Agencies Merchants Select Industry Leaders' Strategies Select Vendor Profiles Companies Mentioned - Action Engine - Adhoc Mobile - AdMob, Inc - Aerodeon - Air2Web - AOL - AvantGo - Bango - Cascada Mobile - Cingular - Crisp Wireless - Digital Orchid - Doubleclick - eBay - Enpocket - ESPN - Gannett - GoldPocket Wireless - Google - Go2 - Greenlight Wireless - Greystripe, Inc. - G8wave - Hook Mobile - Ipsh! - JumpTap - Kontraband - LOC-AID Technologies - MediaFLO - Medio Systems - Microsoft - Mobile Dreams Factory - Mobile Phone Applications Inc. (Mophap) - MobileLime - Mobot - Modeo - mxFocus - Naviblog - Newbay Software - NMS Communications - OpenMotion - Qode - Quickplay Media - Reuters - Rhythm NewMedia - ShoZu - SkyDigital - Soapbox Mobile - Sponge Ltd. - Sprint Nextel - Targetize - The Weather Channel - Third Screen Media - T-Mobile - U-Turn Mobile Media - Verizon Wireless - Vindigo - Viva Vision - Waat Media - Yahoo - Zingy - Zoove For more information visit http://www.researchandmarkets.com/reports/c51052 |
