Furniture Row Improves Customer Experience With Oracle Commerce Solution
REDWOOD SHORES, CA, Jun 24, 2013 (Marketwired via COMTEX) --
Oracle (NASDAQ: ORCL)
-- Because Denver Mattress customers often research items online before
they buy, either at home or via a mobile device in the store, parent
company Furniture Row has leveraged Oracle ATG Web Commerce, a
component of Oracle Commerce, to help make sure the experience is a
-- Furniture Row is using ATG Web Commerce to personalize content and
recommendations, deliver cross-channel promotions and enable a
"responsive design" that optimizes the site for the consumer's desktop
or mobile device.
-- The e-commerce upgrade is part of a larger initiative to drive store
traffic and increase sales across Denver Mattress stores in 30 states.
Denver Mattress Provides Advanced Search
-- The newly upgraded Denver Mattress e-commerce site uses ATG Web
Commerce to tailor recommendations based on available information such
as where consumers link from, responses to promotions, previous site
visits and transactions.
-- Furniture Row is using the ATG platform to improve customer service
and increase sales by presenting Denver Mattress customers with
personalized content and customized search options based on previous
interactions and purchases, location and other factors.
-- In addition, Furniture Row is leveraging the solution's ability to
immediately recognize the type of device a consumer is using, whether
it is a cinema display television, a computer, tablet or smart phone,
and then optimize the display for the screen.
-- The new Denver Mattress site is part of Furniture Row's broader Oracle
footprint, in which the retailer uses Oracle ATG Web Commerce
solutions for all of its e-commerce operations including: the main
Furniture Row site, Sofa Mart, Oak Express, Bedroom Expressions, The
Linen Shoppe, and Furniture Row(R) Racing.
-- Behind the scenes, ATG Web Commerce helps Furniture Row e-commerce
teams to support many sites with single platform and efficient
-- Each brand's merchandising and marketing teams use the intuitive,
easy-to-use ATG Web Commerce tools and interface to simplify content
management, visually merchandise and develop and implement promotions.
-- As Furniture Row continues to drive growth, the retailer expects to
leverage Oracle's scalable commerce platform to continue to optimize
e-commerce operations and personalize the customer experience across
all of its brands.
-- "Customers browse merchandise and compare items using their mobile
phones right from the showroom floor, or they start their research at
home before they come in," said Noah Linge, Director of Digital
Marketing, Furniture Row. "We want to make that as easy as possible
for them, to help them identify what they want, no matter where they
are or what device they are using. We considered creating multiple
applications for different consumer devices but we didn't want to have
that extra step."
-- "Furniture Row is among the first retailers to leverage the Oracle ATG
Web Commerce functionality to launch a fully responsive site that
literally will adapt to any consumer device," said Mike Webster,
senior vice president and general manager, Oracle Retail. "Oracle is
committed to helping retailers optimize the customer experience across
-- Furniture Row
-- Denver Mattress
-- Oracle Commerce
-- Oracle ATG Web Commerce
-- Oracle Retail on Facebook, Twitter and YouTube
-- Oracle Retail Blog
-- Oracle Insight-Driven Retailing Blog
-- Oracle Retail in the News
-- Oracle Retail Asset and Centralized Knowledge Portal
About Oracle Retail
Oracle provides retailers with a complete, open
and integrated suite of business applications, server and storage
solutions that are engineered to work together to optimize every
aspect of their business. 20 of the top 20 retailers worldwide --
including fashion, hardlines, grocery and specialty retailers -- use
Oracle solutions to drive performance, deliver critical insights and
fuel growth across traditional, mobile and commerce channels. For
more information, visit our Web site at
About Oracle in Industries
Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex
business processes relevant to retail, helping speed time to market,
reduce costs, and gain a competitive edge.
Oracle engineers hardware and software to work
together in the cloud and in your data center. For more information
about Oracle (NASDAQ: ORCL), visit www.oracle.com.
and Java are registered trademarks of Oracle and/or its affiliates.
Other names may be trademarks of their respective owners.
Mary Ellen Amodeo
SOURCE: Oracle Corporation
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