[March 30, 2012]

FullArmor Demonstrates AppPortal Marketplace at Microsoft Hosting Summit 2012

FullArmor Corporation, a leading provider of marketplace as a service (MaaS) solutions, today announced that it was invited by Mike Schutz, Microsoft's (News - Alert) General Manager, Windows Server and Management, Product Marketing to demonstrate its AppPortal Marketplace solution during his keynote address at the Microsoft Hosting Summit.

During the keynote, FullArmor CTO Danny Kim demonstrated how Synnex, a Fortune 500 business process services company, is using AppPortal Marketplace to support their CloudSolv solution. CloudSolv provides IT resellers with a customized application marketplace that contains the Synnex application catalog, and to which resellers can add their own applications. FullArmor is now offering AppPortal Marketplace to internet hosting providers.

"We believe that application marketplaces will become ubiquitous in the business-to-business segment in the near future, but unlike in the business-to-consumer space they will not be dominated by a handful of providers," said Rich Farrell CEO of FullArmor. "However, most businesses lack the ability or don't want to invest in developing their own infrastructure to market and deliver their applications. That's why we architected AppPortal Marketplae as a flexible and easy to implement service that is uniquely designed for business-to-business environments."

About AppPortal Marketplace

AppPortal Marketplace is a scalable, fully self-contained delivery platform running as a service in the cloud. It provides centralized provisioning, administration and billing capabilities for SaaS (News - Alert) and on-premise app lifecycle management. AppPortal Marketplace is designed for ease of use with a simple to navigate user interface and checkout. It provides automatic installation and setup, and requires no investment in server hardware, software or network infrastructure. The digital locker portion of the service provides resellers and end-users with a perpetual online repository for software storage and subscription management.

AppPortal Marketplace provides the following integrated capabilities for turn-key creation of enterprise and service provider application stores:

• Intuitive application catalog with specifications, screenshots, demos, ratings, reviews, etc.
• Simple checkout with credit/debit/PayPal (News - Alert) for all major currencies
• Subscription support with recurring monthly, quarterly or yearly automated billing
• Centralized order management of digital and physical assets across the enterprise
• Open APIs available for integration directly with vendor ordering and fulfillment systems
• Independent departmental catalogs and storefronts for the enterprise
• Integration with internal budgeting and asset tracking software
• Customizable catalogs, storefronts, and reseller bundles tailored for verticals or individual department needs
• Business workflows that support centralized approval and processing of orders

About FullArmor

FullArmor Corporation is a leading edge cloud services platform provider. Its cloud based solutions range from marketplace as a service (MaaS) to traditional IT management. More than 5 million users and 1,500 organizations worldwide rely on technology developed by FullArmor. For more information visit us on the web at www.fullarmor.com, write to info@fullarmor.com, or call 800.653.1783.

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