Fuji claims to have made most sensitive camera
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[March 02, 2006]

Fuji claims to have made most sensitive camera

(Bangkok Post (Thailand) (KRT) Via Thomson Dialog NewsEdge) Mar. 2--Fuji, a leading digital-camera manufacturer, claims it is the first company to have produced the market's most sensitive digital camera.

Fuji Photo Film (Thailand) Co will launch the new six-megapixel FinePix F30 with ISO 3200 sensitivity, along with three other new models in May.

Digital cameras with high ISO capability are better able to take low-light images and pictures of fast-moving objects.

The three other new models are the FinePix V10, A400 and A500.

Fuji Thailand plans to spend 60 million baht on the launch, according to Sittiwech Sawedpat, marketing manager.

He said sales of digital cameras in Thailand this year were expected to reach 820,000 units, with growth of around 12 percent. In 2005, 700,000 cameras were sold, compared with 550,000 in 2004, up by 27 percent.

Last year, the colour-film market shrank by 35 percent. This year the market was expected to decline further although by not as much.

The photo-printing market was estimated to continue to grow at a rate of 3 percent to 5 percent, as customers still want to print photos taken with digital cameras. Demand for photo paper was projected at 9.1 million square metres, he said.



Manus Kanokpaipipat, marketing and sales director at Fuji, said Fuji planned to launch more digital camera models during the rest of the year to help the company to achieve its sales target of three billion baht.

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