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From Retail Woes to HO-HO-HO$: Consumer Survey Predicts Strong Holiday SalesPITTSBURGH, Oct. 27, 2016 /PRNewswire/ -- Holiday sales off to a slow start? Take comfort. Shoppers are planning to spend more than they did last year; they just haven't started yet. Despite slow third-quarter sales growth and declines reported by retailers like Abercrombie, Apple, and Under Armour, a new survey shows that 96% of consumers plan to buy more online than they did last year. The survey from Branding Brand, a developer of apps and sites for over 200 major retailers, also found that 43% of shoppers won't start looking for gifts until November, with 4% saying they won't purchase their last gift until January. The findings support another recent survey by Deloitte, which suggests online sopping could make holiday history this year. "The holiday shopping window is quite different than the industry leads on," said Chris Mason, CEO and co-founder of Branding Brand. "'Christmas Creep' begins earlier every year, but November is when shopping truly starts for most people." A copy of the complete Branding Brand Holiday Consumer Survey is available for download and answers additional questions about how shoppers plan to browse and buy, including:
Branding Brand will release a second survey following Cyber Monday. To receive the results as soon as they are available, sign up here. About Branding Brand Consumer Surveys About Branding Brand To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/from-retail-woes-to-ho-ho-ho-consumer-survey-predicts-strong-holiday-sales-300352760.html SOURCE Branding Brand |