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| [May 12, 2008] |
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FremantleMedia Enterprises Partners With Delivery Agent to Re-Launch ''American Idol'' Online Stores
SAN FRANCISCO --(Business Wire)-- Delivery Agent, the leader in shopping-enabled entertainment, has signed an exclusive online agreement with FremantleMedia Enterprises (FME) to manage all e-commerce needs for America's #1 television show at www.americanidol.com and www.SeenON.com. Among other enhancements, the deal will provide a new, all-inclusive "American Idol" shopping experience for consumers to easily purchase exclusive fan gear and apparel like never before.
The agreement gives FME complete access to Delivery Agent's highly sophisticated shopping platform, including a full e-commerce engine, targeted ad serving, and Shopisodes(R) -- an advanced video shopping application.
"'American Idol' has broken the reality TV mold and created a fully interactive program forming an intimate connection between the fans and the show," said Mike Fitzsimmons, CEO of Delivery Agent. "Our online retail environment will further close the loop on the show's interactivity."
"Fashion is a very important part of the 'American Idol' brand," said Jason Turner, Sr. Director of Interactive for FME in the United States. "Now, through our partnership with Delivery Agent, we can provide our fans with the state-of-the-art online shopping experience they deserve."
AmericanIdol.com, a unit of Fox Interactive Media, is the most-visited broadcast network television show Web site among a category of selected shows from the six leading broadcast networks, according to Hitwise, the leading online competitive intelligence service measuring 10 million U.S. Internet users.
About Delivery Agent, Inc.
Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!(TM) (www.SeenON.com), the definitive online shopping destination for products seen on screen.
About American Idol:
American Idol is created and executive-produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com.
ABOUT 19 ENTERTAINMENT
The 19 Group of Companies was founded by Simon Fuller in 1985 and has achieved over 40 No. 1 singles and 15 No. 1 albums. Fuller also has an impressive tally of over 60 Top-40 albums and 170 Top-40 singles in the UK alone. Fuller created and managed the Spice Girls, who became a global phenomenon under his guidance, selling over 38 million albums. In 1998, Fuller's 19 launched S Club 7, which has sold 10 million CDs worldwide, while its three television series to date have consistently topped children's viewing figures, reaching 104 countries. In 2001, Simon Fuller's 19TV created and produced the television phenomenon "Pop Idol" and in 2002, AMERICAN IDOL. "Pop Idol" launched the singing careers of Will Young and Gareth Gates in the UK, while AMERICAN IDOL did the same for Carrie Underwood, Fantasia Barrino, Kelly Clarkson, Taylor Hicks, Jordin Sparks and Ruben Studdard in the United States.
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