| [February 14, 2012] |
 |
Fox Digital Entertainment's WOLFPACK OF RESEDA to Launch February 16
LOS ANGELES --(Business Wire)--
WOLFPACK OF RESEDA, a new original, scripted web series produced
by Fox Digital Entertainment (FDE), will premiere on Myspace on February
16. Produced in conjunction with Kia Motors America (KMA) - one of the
fastest growing automotive brands in the U.S. - the series sees Ben
March's mundane, 20-something life transform when he becomes convinced
he's been bitten by a werewolf in the suburban-Los Angeles sprawl of
Reseda.
Mixing elements of workplace comedy with the conventions of horror, WOLFPACK
is a unique take on office life, the supernatural, and "winning." After
forming his own "wolfpack" and becoming the alpha dog of Reseda, Ben's
moon is on the rise, but will it turn him irreversibly into the beast
that will raise Hell in the Valley?
WOLFPACK's first season of eight episodes will debut weekly on
Myspace starting February 16, and the series will also be available
through a variety of digital stores.
WOLFPACK is produced by Fox Digital Entertainment, a division of
20th Century Fox that is dedicated to creating new and
innovative content for emerging distribution channels.
"WOLFPACK exemplifies the kind of storytelling and distribution
that is ideal for the current digital media landscape," said Matt
Glotzer, senior vice president, Fox Digital Entertainment. "We are very
excited to be working closely with Kia and Myspace to bring this
original and darkly hilarious story to a broad audience on a wide
variety of platforms."
In addition to serving as the exclusive, ad-supported distributor of the
show, Myspace will promote WOLFPACK through various channels
throughout its leading content sharing ecosystem.
"We're thrilled by the opportunity to partner with Fox Digital
Entertainment and Kia on the debut of WOLFPACK; the first in a
new and growing slate of must-watch programming on Myspace," said Roger
Mincheff, the new president of Myspace Entertainment. "The great,
up-and-coming talent behind WOLFPACK is the perfect complement to
the Myspace platform, whee compelling, original content will be a point
of distinction."
As the exclusive brand partner of WOLFPACK, Kia Motors will
utilize product placement and other advertising inventory to promote the
award-winning Soul urban passenger vehicle.
"Kia has always embraced new entertainment platforms and properties in
the constantly changing media landscape, and in working with Ensemble to
partner with Fox Digital Entertainment and Myspace, WOLFPACK OF RESEDA
provides a unique outlet to share the innovative design, technology and
fun-to-drive performance of vehicles such as our wildly popular Soul to
entirely new audiences," said Michael Sprague, vice president, marketing
& communications, KMA.
About WOLFPACK OF RESEDA
Ben March hates his life. The torture of listening to motivational
speeches from the slimy head salesman at work, the depressing apartment
and foul smells of his Animal Control officer roommate at home, and -
most of all - the crappy car that shuttles him between the two. There
seems to be no escape from his suburban despair until one night he is
bitten by a mysterious creature in the woods. Could he now be a werewolf?
Suddenly, he has the instincts of an alpha dog. For the first time, he
pushes aside the mundane to do what he really wants with his life.
Forming his own "wolfpack," Ben makes his lair in Reseda, and has the
run of the Valley. But soon, the threat of the murderous beast within
him begins to rear its ugly head.
Mixing elements of workplace comedy with the conventions of horror, WOLFPACK
OF RESEDA is a unique take on office life, the supernatural, and
"winning."
About Myspace
Myspace LLC. is a leading social entertainment destination powered by
the passions of fans. Myspace drives social interaction by providing a
highly personalized experience around entertainment and connecting
people to the music, TV, movies, and games that they love. These
entertainment experiences are available through both online and offline
and across multiple platforms and devices. Myspace is also the home of
Myspace Music, which offers an ever-growing catalog of freely streamable
audio and video content to users and provides major, independent, and
unsigned artists alike with the tools to reach new audiences. The
company is headquartered in Beverly Hills, CA (News - Alert) and is an affiliate of
Specific Media.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and
serves as the "Official Automotive Partner of the NBA." In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S. Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is
available at its website - www.kia.com.
For media information, including photography, visit www.kiamedia.com.
About Fox Digital Entertainment
Fox Digital Entertainment (FDE) is a division of 20th Century
Fox that is dedicated to creating new and innovative content for
emerging distribution channels. FDE develops and produces video,
applications and games based on both original concepts and extensions of
existing Fox intellectual property. The group has produced a number of
award-winning products, including GLEE KARAOKE, ANGRY BIRDS RIO and
others.

[ Back To TMCnet.com's Homepage ]
|