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FollowAnalytics Leverages Machine Learning & Predictive Intelligence with New Mobile Campaign Optimization Suite and Enhanced Engagement ToolsFollowAnalytics, the Enterprise Mobile Success company, today announced the unveiling of their new Mobile Optimization Suite which will rapidly escalate conversion rates, by self optimizing campaigns. In addition, FollowAnalytics has enhanced its already award-winning engagement tools by adding custom messaging templates that allow marketers to create beautifully branded, rich, immersive mobile experiences. The FollowAnalytics Mobile Optimization Suite Understanding the significance that testing plays in digital marketing, and the complexity that multivariate testing can introduce, FollowAnalytics' new Mobile Optimization Suite leverages machine learning, and in-app and push messaging to allow marketing teams to send the most effective mobile communications possible to their audiences to increase mobile engagement. The suite includes:
FollowAnalytics has enriched their already award-winning message building tools by allowing marketers to cultivate rich immersive experiences with greater flexibility in terms of the style and content sent. Enhancements include:
"Industries such as finance, retail, banking and travel are now sending push notifications to millions of app users through their mobile devices. Marketers need an intelligent product that allows them to run multiple testing campaigns simultaneously, guaranteeing the right message goes to the right user at the right time," said Samir Addamine, Founder and Chairman, FollowAnalytics. "FollowAnalytics is proud to introduce machine learning to automate the process, and we will continue to find ways to innovate and improve mobile engagement for enterprise marketers, going forward." Global insurance giant, BNP Paribas Cardif uses FollowAnalytics to power H@bitat, their in-home sensor that communicates with homeowners to improve safety and ultimately reduce claims. "FollowAnalytics' deep understanding of enterprise mobile marketing has made them the perfect partner to drive our mobile strategy," said Gregory Desfosses, Chief Customer Experience & Digital Officer for BNP Paribas Cardif. "Groundbreaking product innovations that leverage AI and machine learning, such as this, coupled with their years of experience partnering with multinational companies like us, positions them to help secure our market leadership into the future." For a complete overview of the FollowAnalytics Enterprise Mobile Success Platform, please see http://followanalytics.com/product/. To see the new features in action, watch our on-demand webinar, The Self Driving Campaign: The Future of Machine Learning and Mobile Marketing, via this link: http://followanalytics.com/self-driving-campaign/. About FollowAnalytics FollowAnalytics is an enterprise-class mobile marketing platform that makes it easy for marketers to boost engagement through their mobile apps by creating personalized customer journeys. Trusted by brands like Michelin, Wells Fargo (News - Alert), Cartier, Louis Vuitton, Allianz, AXA and BNP Paribas, FollowAnalytics is headquartered in San Francisco, with offices in New York, Montréal and Paris. Investors include Salesforce Ventures, Aspect Ventures, Zetta (News - Alert) Venture Partners, Sapphire Ventures and Cathay Innovation. www.followanalytics.com
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