[June 29, 2006]

Five Critical Tips from VendorSeek.com for Successful Sales Lead Generation: Avoiding the Dreaded Cold Calls

MOUNT LAUREL, N.J. --(Business Wire)-- June 29, 2006 -- Cold calling is a tried and true business development tactic, almost always guaranteeing business growth and success - as long as executives can devote enough time to making hundreds of calls each week. It is proven that the ratio of leads generated to the number of calls placed is low, and yet cold calling is still the most commonly-used marketing technique.

VendorSeek.com, the leading online business to business marketplace, is a proven marketing tactic to assure sales leads, increase revenue and grow businesses without a large investment of time and money, as cold calls are known to do. VendorSeek.com builds a profit margin for any size company by providing it with targeted sales leads that are in demand and looking to outsource.

Impact DIRECT, an online marketing firm focusing on search engine optimization, took a different, more strategic look at finding new business leads when traditional marketing tactics failed to grow the start-up business. With VendorSeek.com's tailored leads and proven technique, Impact DIRECT increased sales by 40 percent to 75 percent each month, expanding the business enough to add almost one employee a month because of increased activity.

VendorSeek.com offers the following tips to become more strategic about growing your business before picking up the phone for even one cold call:


  1) Find strong leads that are in need of your services. Cold calls
   and leads from list brokers are not targeted enough and most
   often lead to uninterested companies and hours of wasted time.
   VendorSeek.com provides consistent, guaranteed leads of
   companies that are looking to expand or outsource their
   business and are currently inviting sales pitches.
  2) Explore alternate marketing opportunities. Traditional
   marketing costs are often too steep for a start-up budget and
   take too long to show results. Internet-based VendorSeek.com
   is what marketing has now become, as approximately one-third
   of Americans use the Internet to search for products and
   service information.
  3) Identify quickly if your sales pitch is one cause of slow
   growth. Because of the volume of hot leads and direct
   competition for a business opportunity, VendorSeek.com users
   can immediately tell whether proposals, offerings and services
   are not noteworthy enough. As most companies wait four
   quarters before they realize a sales pitch or product is not
   superior to its competitors, VendorSeek.com results indicate
   this in the first month. It is a tool to help refine and
   reflect on a company's services and offerings within its
   competitive market.
  4) Do not hesitate to compete with larger companies for business.
   The Internet, a more cost-efficient marketing tool, has
   leveled the sales playing field for smaller businesses
   allowing easier competition with larger conglomerates in its
   marketplace. A busier marketplace brings the rates down to a
   fair market value for services offered, opening the door to
   providing the right cost to consumers for the right value.
  5) Target the leads that will grow your business. Focus on sales
   leads that are large enough to grow business and provide a
   profit margin for the company. VendorSeek.com has one point of
   contact for each user to identify goals and customize leads
   that deliver sales opportunities to grow your business, not
   simply maintain it.

About VendorSeek.com

VendorSeek.com, based in Mount Laurel, NJ, is the leading online business-to-business marketplace, offering quoting services in more than 150 business service categories. The company processes more than 5,000 requests per month from businesses that are seeking to receive competitive price quotes from its Approved Vendor Network. A vital resource for companies, VendorSeek.com was launched in 2002.

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