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Fitbit Unveils New Fashion-Forward Fitness Wristband, Fitbit Alta™Fitbit (NYSE:FIT), the leader in the connected health and fitness market, today introduced Fitbit Alta™ - a slim, sleek fitness wristband that can be personalized to fit your style, while advanced health and fitness features make tracking workouts effortless and deliver positive motivation to keep you moving. Fitbit Alta is designed with a satin finish, stainless steel body and features a line of stylish interchangeable bands in multiple popular colors and premium materials so you can find the right style for every occasion. In addition to automatically tracking your all-day activity, exercise and sleep, it's equipped with Reminders to Move, nudging you to stay active throughout the day for better health, while providing visual feedback on your progress and keeping you connected with the smart notifications you need most on a vibrant, slender display. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160203005412/en/ Introducing Fitbit Alta: a slim, sleek fitness wristband that's as versatile as your personal style - while also helping you make the most of your workouts. (Photo: Business Wire) Fitbit Alta is available today for presale with retail availability starting in March 2016, joining the recently announced award-winning Fitbit Blaze™ Smart Fitness Watch. Together, the two new devices are the smartest, most stylish and most motivating fitness trackers to date from Fitbit. "Fitbit Alta will turn heads as our most fashionable device yet. The attractive, versatile design of this new fitness tracker fits seamlessly into daily life - from the gym to the office to a night out," said James Park, CEO and Co-Founder of Fitbit. "Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style." More Motivation to Reach Your Goals Fitbit Alta delivers all the most important activity stats you expect from Fitbit right on your wrist, along with new features deliberately designed to make health and fitness tracking easier and more motivating:
Versatile to Fit Your Style Fitbit Alta lets you easily customize the slim, distinctive tracker to fit your personal style and create the perfect accessory for every occasion - day or night:
Stay Connected to Maximize Your Day Fitbit Alta was designed to allow you to live your daily life without distraction, giving you the tools and motivation you need to take action and make the most of every day.
Pricing & Availability Fitbit Alta is available for $129.95 (U.S.) for presale today at Fitbit.com and tomorrow at major North American retailers, including Amazon, Best Buy, Brookstone, Dick's Sporting Goods, Nordstrom, REI, Target (News - Alert), The Sports Authority, Verizon and Walmart. The tracker will be available in North America beginning in March 2016, with global availability starting in April 2016. At launch, Alta will be available in a black, blue, teal or plum high-performance fitness band with a satin finish, silver stainless steel tracker; shiny gold stainless steel tracker option coming soon. The following accessories will also be available at launch:
About Fitbit, Inc. (NYSE:FIT) Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit's diverse line of award-winning products includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Fitbit Alta™, Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 48,000 retail stores and more than 55 countries around the globe. Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria (News - Alert), MobileRun, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners. Connect with us on Facebook, Twitter or Instagram and share your Fitbit experience. Forward-Looking Statements This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of the Fitbit Alta fitness wristband and related accessories, the availability of the product features described in this release and consumer response to the Fitbit Alta fitness wristband. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading "Risk Factors" in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events. 1 "Sedentary time in adults and the association with diabetes, cardiovascular disease and death: systematic review and meta-analysis." Diabetologia, the journal of the European Association of the Study of Diabetes. August 2012. http://www.ll.dlpa.bru.nihr.ac.uk/Sedentary_Behaviour__New_Study-4347.html 2 Department of Cardiovascular Sciences, University of Leicester, Leicester Diabetes Centre, Leicester General Hospital, Gwendolen Road, Leicester LE5 4PW, UK. http://www.ncbi.nlm.nih.gov/pubmed/22890825. 3 "Light-intensity physical activities and mortality in the United States general population and CKD subpopulation." Clinical Journal of the American Society of Nephrology. July 2015. http://www.ncbi.nlm.nih.gov/pubmed/25931456. 4 A fully charged Fitbit Alta has a battery life of up to 5 days. Note that battery life and charge cycles vary with use, settings and many other factors; actual results will vary View source version on businesswire.com: http://www.businesswire.com/news/home/20160203005412/en/ |