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First Annual Inbound Marketing Award Winners Selected
(Wireless News Via Acquire Media NewsEdge)
The votes are in for the first annual Inbound Marketing Awards and the
winners are BatchBlue Software, Digital Influence Group and Zeer,
organizers reported.
The winners will be formally recognized at the Inbound Marketing Summit
on Sept. 8, at the Boston Marriot Cambridge Hotel in Kendall Square.
The Inbound Marketing Awards said it recognize outstanding achievement
and innovation in the use of inbound marketing techniques to help
market a product, tool or their company. Judges selected the best and
brightest campaigns based on their use of inbound marketing, business
impact, and creativity.
The winning entries all used different inbound marketing techniques to
achieve success:
-- BatchBlue, a software maker for small businesses and entrepreneurs,
ran a contest on their company website inviting small business owners
to nominate themselves as a "Small Business Super Hero." - The company
promoted the contest online and on their website, blog, and social
media channels. Winners were given a Small Business Super Hero badge to
embed on their webpage that linked back to a winner's page on the
BatchBlue website.
- BatchBlue's Web traffic went up 200 percent and they saw an increase
in inbound links and account signups.
-- Digital Influence Group is a next-generation marketing services firm
that develops social media programs that cultivate the power of
individual influence. In conjunction with Fanista, a community for
entertainment enthusiasts, Digital Influence Group created a Web 2.0
campaign to raise awareness for the U.S. Campaign for Burma.
- Digital Influence Group created 50 short Web videos with celebrities
describing the situation in Burma and hosted them on YouTube and a
microsite on their webpage. They further promoted the videos via a
Facebook app and other social media channels.
- The videos were viewed over 1 million times and featured in over 200
media articles including a New York Times feature. The microsite had a
6:48 minute average user engagement time -- six times the Web average.
-- Zeer, a grocery product research community, launched a multi-pronged
campaign including on-page SEO, press release keyword optimization and
social marketing including blog and community outreach.
- Zeer used HubSpot inbound marketing software to research and select
the best keywords for optimization and optimized their 110,000+ product
pages to attract long tail search traffic. They leveraged social media
channels including Facebook, http://del.icio.us, twitter, and blogs to
reach new audiences and drive more traffic.
- Search traffic rose 48 percent in a month, page views doubled and
unique visitors tripled. Social media and blogs are now among their top
sources of traffic.
The Inbound Marketing Summit is sponsored by HubSpot, CorporateInk,
Longbow, Marketwire, Nowspeed Marketing, PR 20/20, Compendium Blogware,
and Emma. Notable keynotes include Seth Godin, David Meerman Scott,
Chris Brogan and Greg Verdino. The Summit is now sold out, but
audiences are invited to sign up for the live Web broadcast.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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