TMCnet News
Financial Communications Veteran Ishviene Arora Joins Vested as COOVested, a new communications agency for a new financial industry, today announced the appointment of Ishviene Arora, a senior financial and fintech communications professional, as Chief Operating Officer (COO). With over a decade of financial PR and marketing experience, Arora joins Vested from Cognito where she helped attract and oversee millions of dollars of business. As COO, Arora will be responsible for managing the company's rapid growth and developing a standardized client service platform. Vested is an integrated communications agency, helping new and established brands tackle their sales and marketing objectives through paid, owned, earned and shared media campaigns. "Ishviene is one of the most talented and best networked communications professionals working in the financial industry today," comments Vested CEO Dan Simon. "Her superior client management skills were a massive driving force behind Cognito's growth and we are looking forward to leveraging her significant expertise to drive even more impressive results at Vested." Arora has worked with some of the biggest and most successful brands in finance and fintech including: Citi, Nomura Research Institute, BBVACompass, Omgeo/DTCC, Tradeweb, Scivantage and Situs. Prior to Cognito, Arora was a communications executive at IR firm Taylor Rafferty. In February this year, Arora won the 2014 Bulldog Gold Award for Financial/IR Communications Professional of the Year. Arora was also the publisher of Finsider, an online news and information site for financial marketing professionals. "Ishviene is one of the best agency professionals I have ever worked with," comments Staci Firios, Vice President, Marketing at Scivantage. "I am sad that she is moving on but am delighted for her and look forward to seeing Vested grow." "I could not be happier to be joining the team at Vested," Arora comments. "Dan Simon and Binna Kim know how to build winning PR & marketing businesses and understand what financial clients are looking for in an agency partner. The innovative new HR model they have created for Vested, with shares for all employees and unlimited vacation time is guaranteed to win them the best talent in the industry and shorten the firm's growth curve significantly." For more information on Vested, visit www.fullyvested.com and follow @vestedsays on Twitter (News - Alert). ABOUT VESTED Vested is a new communications firm for a new financial industry. We deliver integrated communications solutions that merge deep financial and technology expertise with creativity and results. Over the last 15 years, our team has worked with financial brands both big and small to make outsized impressions and are launching Vested to bring a hands-on, innovative approach to communications. We believe that as the industry evolves, so should communications. This is why we're tapping into the best new technologies and the smartest global partners. And why we're channel-agnostic. Whether it's managing our clients' social media profiles, PR programs, digital ad campaigns or content marketing programs - we're focused on delivering out-of-the-box results.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150709005324/en/ |
