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FileString Expands Senior Leadership Team to Include Marketing Expertise, Appoints New Sales Leader
[December 16, 2014]

FileString Expands Senior Leadership Team to Include Marketing Expertise, Appoints New Sales Leader


FileString has appointed John G. Lane as vice president of sales and business development and Cynthia Applegate as vice president of marketing. Both positions took effect on December 15.

In his new role, Lane will be responsible for growing FileString's enterprise customer base and forging reseller and strategic partnerships. "John is a leader with relevant experience in cloud-based services who is capable of delivering business results," said FileString CEO Michael Manzo (News - Alert). "I am confident John's leadership in developing businesses and building partnerships will position us for long-term success within industries where there is a demand for the FileString solution."

Previously, Lane served as head of business development at SpiderOak, a secure cloud storage and sync provider, where he led sales and partnership efforts. Lane also hed the positions of head of enterprise sales at Reputation.com; senior consultant at Cascade Capital Management; and vice president, leasing and capital, at Bank of America.



Additionally, FileString has appointed Cynthia Applegate to the position of vice president of marketing. She contributes more than 25 years of marketing, strategy and business experience, and she will be responsible for demand generation marketing, customer success, and corporate communications.

"Now is the right time in the growth of our business to aggressively build out our marketing strategy, and Cynthia is a superior fit to lead this important work," said Manzo. "She brings in-depth understanding of product marketing, positioning, and demand generation, and has extensive expertise leading measurable marketing strategy."


Previously, Applegate operated a consulting practice, Applegate Consulting, where she advised start-up companies on product marketing, go-to-market strategy and marketing communications. She has held the position of vice president of marketing at AT&T (News - Alert) Wireless and brand manager at Kraft Foods; she began her career at Deloitte & Touche as a CPA.

About FileString

Headquartered in Los Gatos, California, FileString is a file control service that enables professionals and businesses to control the distribution of their most important content. In today's digital economy, billions of files containing confidential information are shared and distributed every day without any ability by the content owner to control those files after distribution. Every year, 12 trillion business emails with attachments are sent. Every year, $1 trillion worth of Intellectual Property is stolen globally. Files are shared via cloud storage and file sharing services, and market research, online training and many other forms of content are downloaded from websites. Loss of control over content often results in larger problems such as copyright infringement, content piracy, loss of revenue, or loss of competitive advantage.

FileString solves this 25-year-old problem by empowering people and businesses to control the distribution of their important content with an easy-to-use file control service. When files are shared or distributed with FileString, only authorized recipients can view, forward, and print files; activity by recipients including viewing and printing is tracked; distributed copies of files can be overwritten with updates; and access to distributed files can be revoked. FileString ensures that content owners retain ownership after their content is distributed.


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