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Fexy Media Acquires Leading Food Blog Simply Recipes To Solidify #1 Ranking In Millennial Audience CompositionSEATTLE, April 21, 2016 /PRNewswire/ -- Fexy Media today announced its acquisition of Simply Recipes, the popular, award-winning cooking and recipe blog founded by Elise Bauer. Currently the highest indexing cooking site for women, aged 21-49 (comScore, November 20151), Simply Recipes joins Fexy Media's expanding food-focused brand portfolio, propelling it to become one of the top 10 food and lifestyle-based digital media companies. Fexy's portfolio also includes: Serious Eats, Roadfood, The Food Lab, and Relish. This is the sixth acquisition for Fexy since its formation in late 2014. Simply Recipes was established in 2003 and quickly grew into one of the most highly trafficked online resources for home cooks interested in quality scratch cooking. The site reached 6.5 million unique monthly visitors in November 2015 (comScore). In response to a growing trend among millennials to search for the "best recipes" in their favorite food categories (Google Trends, 2014 and 2015), Simply Recipes focuses on inspired, well-tested recipes that help home cooks be successful in the kitchen. The blog effectively uses social media to reach audiences looking to find consistently great recipes and learn new cooking skills. "Simply Recipes started as a way to document and share our family's favorite recipes and has become a trusted resource for millions of people around the world who love to cok," stated Elise Bauer, Simply Recipes Founder. "Being part of Fexy Media will help us reach even more people who share our passion for home cooking." Fexy Media, formed by co-CEOs Cliff and Lisa Sharples, and CFO Ben Sternberg, continues to expand its portfolio with brands that address the specific needs of the millennial foodie generation:
"We are very deliberate about our acquisition strategy as we build a complementary portfolio of food-focused brands," said Cliff Sharples, co-CEO Fexy Media. "Simply Recipes is the cornerstone site from which we are going to expand the Fexy network's recipe content strategy. We are thrilled to have Elise join the Fexy family, partnering with our growing talent across the portfolio and utilizing resources at Fexy Studios and Labs to help realize the brand's full potential." About Fexy Media About Simply Recipes *Indexes higher for W21-49 than the top 10 Food-Lifestyles domains per comScore Multi-Platform November 2015 1 Indexes higher for W21-49 than the top 10 Food-Lifestyles domains per comScore Multi-Platform November 2015 Logo - http://photos.prnewswire.com/prnh/20160421/358287LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fexy-media-acquires-leading-food-blog-simply-recipes-to-solidify-1-ranking-in-millennial-audience-composition-300255396.html SOURCE Fexy Media |