|
The FeedRoom and TubeMogul Team for Viral Web Video Distribution
Aug 28, 2009 (Close-Up Media via COMTEX) --
The FeedRoom, a provider of online video communications and live video and digital asset management, announced a partnership with TubeMogul, an analytics and syndication service for online video.
Through the integration of TubeMogul functionality, FeedRoom said its 4.0 Enterprise Video Platform (EVP 4.0) customers can increase audience reach with the automated, viral distribution of video content to dozens of video sharing sites, and gauge success through detailed, cross-site viewer tracking.
After videos are uploaded, TubeMogul automatically deploys them to as many of the top video sharing sites as the customer selects. Integrated analytics available from TubeMogul.com provide a single source of metrics in customizable reports on where, when and how often the videos are viewed. For many media marketing and corporate communications professionals today, viral video initiatives such as these can translate into broader reach with very little media cost.
"In an era where every marketing dollar invested must produce value, it's more critical than ever to have a plan to maximize the reach and impact of your online video," said David Burch, Director of Marketing at TubeMogul. "Through integration with TubeMogul, FeedRoom customers can capitalize on the power of viral video sharing to reach larger audiences with controlled messages, increase search engine ranking and traffic, and easily measure the impact of these investments."
Delivered in a Software-as-Service model, FeedRoom 4.0 is a scalable, Web video publishing platform that integrates seamlessly with content management systems, social and mobile media distribution tools, and Web analytics packages. The system supports a variety of lightweight, user- customizable video players and the FeedRoom Studio publishing application. Unlike consumer video publishing sites, FeedRoom stated that its EVP 4.0 provides greater brand control, enabling Fortune 1000 enterprises, media organizations and government agencies to better manage the distribution, monetization and measurement of video content online.
"Our partner strategy leverages the extensible product architecture of FeedRoom 4.0 to deliver the most comprehensive and powerful solutions for marketing and corporate communications available today," said David Pearce, Vice President of Product at The FeedRoom. "Customers, such as Intel Corp., are becoming increasingly skilled at shepherding traffic to their site through an array of social media initiatives. Tools such as TubeMogul will make it easier for them to distribute, share and track videos originating from corporate video archives."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
[ Back To TMCnet.com's Homepage ]
|
INDUSTRIES
Activate Email 
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO East, January 20-22, 2010. Miami, FL.
