|
Feature: China's Xinhua Gallery debuts at New York's Times Square
NEW YORK, Aug 02, 2011 (Xinhua via COMTEX) --
by Rong Jiaojiao
For freelance cameraman Srdjan
Stojiljkovic, working at New York City's Times Square at 5 a.m. on
Monday morning is no easy job. But today, he feels rather excited,
because he has been waiting to capture a historic moment.
Since 5:15 a.m., Stojiljkovic has been focusing his video
camera on a giant black LCD screen on 2 Times Square, which
features ads by Coca-Cola and Samsung. At 5:53 a.m., the 60-foot
(18-meter) high by 40-foot (12-meter) wide screen suddenly lights
up, the Chinese characters for "Xinhua News Agency" flashing at
the top.
This moment was significant in that China's Xinhua Gallery
Media Co., Ltd., a wholly-owned subsidiary of China's Xinhua News
Agency, has become the first Chinese company to acquire
advertising space at Times Square, the "World's Crossroads."
"Leasing such a big ad screen in such a great location means
that Xinhua News Agency is indeed a global news agency," said
Stojiljkovic. He added that the facts that Xinhua releases news in
eight different languages and its North America bureau is located
at Times Square prove its international status.
Indeed, the ad displayed on the screen will catch the eye of an
average of half a million passers-by each day. It shows the
branding videos of Xinhua News Agency and its corporations
including China Xinhua News Network Corporation (CNC), China
Finance Corporation (CFC), China Image Corporation (CIC) and China
Enews Company (CEC), as well as advertising videos from companies
and cities across China.
"The design of the ad screen is very modern and fit for the
Times Square environment. After seeing the ads, I just can't wait
to visit China," Stojiljkovic said.
Barry Winston, president of Winston & Co., Inc., a consulting
company for outdoor ad screens, came to Times Square quite early
Monday morning, just to witness the lighting-up of the screen.
"Xinhua has left a big footprint in New York by launching ads
at such an iconic place," he said.
For Chinese tourist Deng Li, who came to visit New York from
Beijing, seeing this ad screen simply made his New York trip more
worthwhile.
"I can never imagine that I could one day see our Chinese
advertising screen at Times Square among ad signs from America's
Coca-Cola, Japan's Toshiba and ROK's Hyundai," Deng said. "I am so
excited that from now on, Times Square will have a unique voice
from China."
Shao Xiaomei, chairman of the U.S.A., Canada and China Youth
Friendship Culture Association, told Xinhua that as an overseas
Chinese, she feels very proud of China.
"The screen shows that Chinese people are eager to communicate
with and learn from people around the world, and are ready to
build a harmonious world together with people from other nations,"
she said.
Dong Xiaojun, vice Chinese consul-general in New York, noted
that the ad screen serves as a window for people from the United
States and around the world to know more about China.
"The screen presents a multi-dimensional China to the world's
people, which will promote their better understanding of China,"
he said, adding that he hoped the ad screen would prove helpful in
connecting China with the world.
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
