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eyeReturn Marketing Launches Real-Time Bidding for Rich Media Ads Within eyeDemand
TORONTO, Feb 13, 2012 (MARKETWIRE via COMTEX) --
eyeReturn Marketing, the leading provider of agency ad-serving
services in Canada, including eyeDemand, Canada's first Demand Side
Platform (DSP), is now integrated with Casale Media's premium ad
exchange, CasaleX. This integration allows advertisers to buy rich
media on top tier inventory from high quality publishers in real
time. Casale Media is one of Canada's leading premium online media
technology companies.
eyeDemand reaches 91% of Canadian online audiences. In addition to
the unprecedented capability of delivering rich media via real time
bidding, eyeDemand also features built-in verification tools and
comprehensive reporting capabilities including post-click, view
through and audience analysis.
"The partnership between Casale Media and eyeDemand offers online
advertisers the best of both worlds, rich media advertising within a
proprietary exchange platform. This finally enables advertisers to
deliver high impact, multi-faceted ad units, targeted to their core
audience," said Renee Hill, President of eyeReturn Marketing.
eyeReturn Marketing and Casale Media are two of Canada's largest
advertising technology companies. eyeReturn Marketing has earned an
enviable reputation as Canada's largest and most trusted third party
ad-server, and Casale Media is the country's largest independently
owned digital media company.
"Our publishing customers have long desired a real-time bidding
solution that provides both high quality, brand safe campaigns and
maximum control of advertising. Partnering with eyeReturn is the
right choice for delivering the advertisers our publishers want,"
said Joe Casale, CEO of Casale Media. "eyeReturn, like Casale Media,
has a strong foothold in the Canadian market and a passion for
connecting customers with media sources they can trust. eyeDemand
will widen revenue opportunities for our publishers, enabling the
growth of the Canadian online advertising market even more."
About eyeReturn Marketing
eyeReturn Marketing is the leading digital
advertising platform in Canada. As a third party ad-server, eyeReturn
Marketing innovates through rich media, full-service trafficking,
delivery verification and flash production templates. eyeReturn
Marketing's demand side platform, eyeDemand, uses all Canadian data
and dynamic optimization to reach audiences with maximum efficiency.
Combined with an uncompromising level of service, eyeReturn Marketing
is the platform that makes digital advertising and technology work in
the real world.
About Casale Media
Casale Media (www.casalemedia.com) is Canada's
largest independently-owned Digital media company. Since 2003, the
company has been redefining the standard for Online media quality, ad
delivery management and media optimization technologies. Casale
Media's premium network, MediaNet, proudly provides advertisers with
direct access to more Canadian content than any other network and
collectively reaches more than 80% of the national Online audience
across more than 3,000 high profile Web properties. Introduced in
August 2011, CasaleX, the industry's first premium exchange with
real-time bidding, is a highly controlled, brand safe media
marketplace that provides publishers with maximum control, and
advertisers with exclusively high-quality inventory. Founded and
headquartered in Toronto, Casale Media is guided by its dedication to
needs-based development and quality-focused culture.
Media Contact
For eyeReturn Marketing
Renee Hill
rhill at eyereturnmarketing dot com
416. 929.4834 x 222
For Casale Media
Haley Cook
hcook at horngroup dot com
646.202.9756
SOURCE: Casale Media
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