Expedia Shares True Story of St. Jude Children's Research Hospital(R) Patient and Her Travels to Inspire Hope
BELLEVUE, WA, Dec 04, 2012 (MARKETWIRE via COMTEX) --
As part of its "Find Yours(TM)" campaign, Expedia.com(R) today
introduced a video titled "Find Your Strength," that demonstrates how
travel helps one young woman fulfill her promise to her best friend
who lost his battle with cancer. The film follows the journey of St.
Jude Children's Research Hospital(R) patient Maggie as she prepares
to share her message of strength after coming to terms with her own
cancer and discovers a renewed purpose in life. "Find Your Strength"
is the seventh video in a series of stories that demonstrate that
every trip is unique and has the power to be transformative.
Expedia's most recent UGC video, "Find Your Understanding," has been
viewed over two million times on YouTube.
"Find Your Strength" is Maggie's journey. It can be viewed in full at
St. Jude Children's Research Hospital is one of the world's premier
centers for the research and treatment of pediatric cancer and other
deadly childhood diseases. The hospital's mission is to find cures
for these kids by combining pioneering research with exceptional
care. Consistent with the vision of founder Danny Thomas, no child is
denied treatment based on race or religion, and no family ever pays
St. Jude for anything, thanks to donations received through
fundraising initiatives and partnerships with organizations like
Expedia is inviting consumers to join the brand in donating to St.
Jude Children's Research Hospital. Methods include:
-- Expedia's Facebook Share Campaign: for every Facebook user who shares
the Find Your Strength post from Expedia's Facebook page at
www.facebook.com/expedia, Expedia will donate $5, up to a total of
-- Consumers can Retweet to Donate on Expedia's Twitter page; for every
retweet of the campaign hashtag #ExpediaStJude, Expedia will donate
$1, up to $10,000.
-- Via SMS Donation Matching, consumers can text GIVE to 50333 to donate
$10* to the kids of St. Jude. Expedia will match those donations, up
to a total of $25,000.
-- Find Yours Donation Matching: Expedia will match every dollar
consumers donate when they visit www.Expedia.com/FindYours, up to a
total of $165,000, bringing the total donation directly from Expedia
to $250,000 in addition to donations from consumers.
Expedia's "Find Yours" campaign is about putting personal relevance and
emotion back into the travel space. The entire campaign, which
includes television commercials, was designed with ad agency 180LA,
and features traveler-generated content.
Expedia.com is the world's leading online travel
site, helping millions of travelers per month easily plan and book
travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to
provide the latest technology and the widest selection of vacations,
flights, hotels, rental cars, resorts, cruises and in-destination
activities, attractions, services and travel apps. With the Expedia
Best Price Guarantee, Expedia.com customers can get the best rates
available online for all types of travel. Whether you want to relax
in Myrtle Beach, ski in Vail or swim in Bora Bora, we know every trip
and every traveler is unique and we want to help you Find Yours(TM).
Expedia, Expedia.com and the Airplane logo are trademarks or
registered trademarks of Expedia, Inc. in the U.S. and/or other
countries. Copyright 2012 Expedia, Inc. All rights reserved. CST #
2029030-50. *Msg & Data rates may apply.
Web site: http://www.expedia.com/
St. Jude Children's Research Hospital
Since opening 50 years ago,
St. Jude Children's Research Hospital has changed the way the world
treats childhood cancer and other life-threatening diseases. No
family ever pays St. Jude for anything and, for every child treated
here, thousands more have been saved worldwide through St. Jude
discoveries. The hospital has played a pivotal role in pushing U.S.
pediatric cancer survival rates from 20 to 80 percent overall, and is
the first and only National Cancer Institute-designated Comprehensive
Cancer Center devoted solely to children. It is also a leader in the
research and treatment of blood disorders and infectious diseases in
children. St. Jude was founded by the late entertainer Danny Thomas,
who believed that no child should die in the dawn of life. Join that
mission by visiting stjude.org or following us on facebook.com/stjude
For more information, please contact:
HL Group (for Expedia)
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