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eXelate and Bizo Partner to Offer Largest and Most Comprehensive Business-to-Business Data Reach
NEW YORK, June 30, 2009 /PRNewswire via COMTEX/ --
eXelate, the world's first and largest marketplace for online targeting data, today announced a partnership with Bizo, the leading B-to-B advertising and targeting network. Via eXelate's media platform integration with Yahoo's Right Media Exchange, eXelate and Bizo will provide access to targeting data on more than 50 million Business-to-Business purchase decision makers, giving them a combined reach larger than any online B-to-B entity.
With the addition of Bizo's 40 million+ B-to-B unique visitors, eXelate firmly establishes itself as the largest, most diverse targeting data marketplace featuring deep demographic, interest and purchase intent data on over 150 million unique visitors each month.
The eXelate eXchange is the only targeting data exchange which enables publishers that reach over 150M unique visitors to not only monetize the full value of their audience data in a privacy-friendly manner, but also to utilize powerful analytics and control tools to manage data distribution and user privacy.
Bizo is the leading provider of precise B-to-B ad targeting and analytics that's based on a prospect's bizographics - anonymous business demographic information such as industry, company size, seniority and job function. Bizo's premium B-to-B data can now be cross-pollinated with other eXelate demo and interest data for even more precise targeting.
"Adding Bizo bizographic data to our pool of rich demo, interest and intent data creates a precise, new targeting tool that is a dream for B-to-B marketers," said Mark Zagorski, eXelate Chief Revenue Officer. "For example, an advertiser can target C-level executives in the market for a new car, IT professionals shopping for TVs, Hispanic healthcare workers, etc. The power of our combined data reach and depth creates an unmatched array of targeting options for advertisers."
Bizo and eXelate will offer over 50 different segments of B-to-B data ranging from Small Business owners to Healthcare professionals.
"Bizo is the largest provider of premium bizographic audience data, and eXelate provides us with a strong outlet to supplement our sales efforts," said Russell Glass, Chief Executive Officer of Bizo. "The reach, ease of use, commitment to user privacy and media exchange integrations that eXelate brings to the table mean that more marketers can have access to our premium B-to-B targeting data to drive their ROI."
"Building a real marketplace for data means that you have the ability to meet the targeting needs of all marketers. By partnering with Bizo, we are able to expand our targeting footprint substantially, while maintaining a high level of data integrity and purchase transparency that marketers demand. Bizo's bizographic data is the kind of premium targeting information that marketers are hungry for," added Meir Zohar, Chief Executive Officer of eXelate.
About Bizo:
Bizo, Inc. is the world's largest B-to-B audience targeting platform and advertising network, and currently reaches over 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B-to-B marketing with precise ad targeting that's based on a prospect's bizographics - their industry, job function, seniority and size of company. This unique understanding of a person's bizographics allows Bizo to deliver powerful ad targeting based on these attributes and behaviors.
-- For a B-to-B marketer, Bizo allows marketers to target specific business
audiences on publisher sites across the web to easily and affordably
reach highly qualified audiences.
-- For a publisher, Bizo creates new revenue opportunities and increases
monetization of publisher audiences both on and off their sites.
-- For business audiences, Bizo decreases the volume of irrelevant
advertising across the web. Bizo only utilizes anonymous information,
ensuring complete user privacy.
Bizo (http://www.bizo.com/home) is privately held and based in San
Francisco, CA.
About eXelate:
The eXelate Targeting eXchange is the world's first and largest marketplace for behavioral targeting data. Through participation on the eXchange, ad networks and agencies (buyers on the eXchange) build an instant behavioral targeting function and optimize their campaign delivery, while targeted publishers (sellers on the eXchange) gain insight on their audience, control over their data distribution, and build a new privacy-friendly income stream. The eXchange includes over 40 top ad networks and dozens of leading publishers, who deliver targeting data on more than 150 million unique users in lucrative verticals including Business-to-Business, Auto, Travel, Finance, Shopping and Demographic. For more information please visit http://www.exelate.com.
Contact info:
Uriah Av-Ron
Email: pr@exelate.com
Tel: +972-50-7-427-087
SOURCE eXelate
http://www.exelate.com
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