|[February 22, 2013]
ExactTarget to Showcase Expanded Mobile Marketing Suite at MobileFocus Global in Barcelona
INDIANAPOLIS --(Business Wire)--
Global cross-channel digital marketing provider ExactTarget (NYSE:ET)
announced today it will join the world's leading mobile technology
providers Sunday in Barcelona for MobileFocus Global to showcase its
expanded mobile marketing suite.
Held on the eve of the world's premier mobile technology event Mobile
World Congress®, MobileFocus Global is an international media event that
showcases the latest innovations in smartphones, tablets, apps and more,
providing ExactTarget a global forum to share its latest innovations and
insights on mobile marketing.
"ExactTarget is transforming mobile marketing with a powerful suite of
applications to help brands deliver more relevant, and engaging mobile
experiences across SMS, Push, email and the Web," said R.J. Talyor,
ExactTarget's vice president of mobile products. "The proliferation of
mobile around the world is accelerating the need for brands to create a
consistent, data-driven digital experience across the channels consumers
Designed to help marketers easily adopt or integrate mobile into a
broader digital strategy, ExactTarget's suite of cloud-based mobile
products power marketing messages and real-time alerts across SMS,
app-based push notifications, email nd Websites. ExactTarget's mobile
products are available as standalone applications or fully integrated
with campaigns across email, social and the Web via ExactTarget's
cross-channel digital marketing solution, the Interactive Marketing Hub.
ExactTarget's digital marketing platform has emerged as one of the
world's largest, Talyor said, powering messages across email, mobile,
social media, Web and marketing automation for thousands of clients
around the world.
"Mobile's momentum continues to accelerate in 2013 - more than 1 million
apps available, more than 150 million tablets sold, and more than 1
billion smartphones in consumers' pockets globally," according to
Forrester Research's (News - Alert) February 2013 report entitled, 2013 Mobile
Trends For Marketers: Multiyear Strategies And Larger Investments Define
This Year. "We believe mobile will be more disruptive than the
PC Web was a decade ago."
The news of ExactTarget's participation in MobileFocus Global follows
the launch of ExactTarget's latest mobile innovation MobilePush.
The enterprise application enables marketers to power push notifications
from applications on smartphones and tablets and seamlessly integrate
the message with campaigns across email, mobile, social and the Web.
For more information about ExactTarget's suite of mobile products, visit www.ExactTarget.com/goeverywhere.
ExactTarget is a leading global provider of cross-channel digital
marketing software-as-a-service solutions that empower organizations of
all sizes to communicate with their customers through email, mobile,
social media, Web and marketing automation. ExactTarget's suite of
integrated applications enable marketers to plan, automate, deliver and
optimize data-driven digital marketing and real-time communications to
drive customer engagement, increase sales and improve return on
marketing investment. Headquartered in Indianapolis, Indiana with
offices in North America, Europe, South America and Australia,
ExactTarget trades on the New York Stock Exchange under the ticker
symbol "ET." For more information, visit www.ExactTarget.com.
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