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eWEEK.com Gets Green Makeover
NEW YORK, Dec 15, 2008 /PRNewswire via COMTEX/ --
Site Turns 'Green' to Promote Use of Environmentally Friendly Technology
Ziff Davis Enterprise has announced that it will turn eWEEK.com 'green' for a day on December 16, 2008 in order to promote and support the use of green technology in business. This 'greening' of eWEEK.com, a leading enterprise IT news analysis and information site, is enabled through exclusive promotional consideration by IBM. It will incorporate green into the header, navigation, hyperlinks and modules across the entire website to draw attention to the importance of green technology in the enterprise. Green-related news stories will also be featured on the home page. Select eWEEK.com newsletters such as eWEEK Editor's Pick, eWEEK News and Views, eWEEK Storage Update, and eWEEK Enterprise Applications Update will also go green in color and content.
"Given the importance of green issues in today's society and business, turning eWEEK.com 'green' provides an interesting and appropriate opportunity for us to highlight this issue," said Carine Roman, Senior Vice President of Online Operations for Ziff Davis Enterprise. "This unique opportunity, facilitated by our sponsor, IBM, to provide additional support and awareness to how IT organizations can utilize technology in a more eco-friendly manner," Roman continued.
"We fully realize the significance, and stand behind, green IT," added Cheryl Stump, Director of Online Media, Ziff Davis Enterprise. "Given that, we will continue to provide opportunities for our readers to engage with important information on the topic and for our sponsors to align themselves with this message."
About eWEEK.com
eWEEK.com, with over 1.2 million unique monthly visitors, is the real-time, online resource for IT professionals who envision, evaluate and purchase technology solutions for their enterprise, delivering breaking news, trusted analysis and practical information that senior IT managers need to build and enhance their company's infrastructures. www.eWEEK.com.
About Ziff Davis Enterprise, Inc.:
Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Leading brands include Baseline, CIO Insight, eWEEK, Baselinemag.com, CIOInsight.com, eWEEK.com, WebBuyersGuide.com, and the Developer Shed network. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 4 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.
SOURCE Ziff Davis Enterprise, Inc.
http://www.ziffdavisenterprise.com
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