|
Europe Turns to U.S. Expertise as Vonage UK Selects California's inQ to Heighten The Vonage Online Shopping Experience
AGOURA HILLS, Calif., and LONDON, Nov. 27 /PRNewswire/ -- In a reversal of the typical American outsourcing story in which U.S.-based organizations look overseas to find solutions, Vonage UK, the pioneering internet phone company, announced today a major deal with ChatCommerce expert inQ in California to re- create a high quality in-store shopping experience online and boost sales.
When inQ's ChatCommerce services are operational, visitors to the Vonage site (http://www.vonage.co.uk/) will be able to take part in live online 'chats' with real Vonage representatives. Certain visitors to the Vonage site (http://www.vonage.co.uk/) will be identified by a set of predetermined rules (for example those who spend too long on a page or jump back and forth between two/three pages) and automatically contacted by a Vonage representative in the form of a pop up 'chat' box. Rules will be constantly monitored and optimized and the result for the Vonage customer will be a high quality, personalized sales experience just as they would get in a shop.
All aspects of the ChatCommerce service will be managed under one roof by inQ: the software, web analytics and live agents who provide the human touch. This will lead to more accountability for Vonage and a more responsive and efficient experience for their online customers.
Vonage UK Marketing Director Vincent Potier said, "At Vonage we pride ourselves on innovation and delivering excellence across online responsiveness, quality control and customer experience. So when we discovered fellow internet trailblazer, inQ, we seized the opportunity to bring their new ground-breaking technology and approach to the UK."
Potier added, "We believe the partnership will bring the human touch to our customers' experience, give them the assistance they need to make the right purchase and ultimately lead to a dramatic uplift in our sales. We are yet again leading the way with this fully integrated approach to ChatCommerce and suspect many more will follow in our footsteps."
inQ CEO Bernard Louvat said: "We have made great strides in the European markets and are excited to have Vonage UK as one of the first clients. We share a passion for innovation and we look forward to sharing our expertise to help Vonage leverage the online channel to increase sales and lower its cost per acquisition."
The terms of the work agreement have not been publicized, but inQ traditionally works on a pay-for-performance basis.
About Vonage UK
Vonage UK is a subsidiary of Vonage Holdings Corp., traded on the NYSE under the symbol VG. Vonage is a pioneer in the Internet phone industry. In the UK, the award winning Vonage(R) service is sold on the Vonage UK website and through national retailers PC World, Currys, Currys Digital, Comet, and Staples. For more information about Vonage's services and products, please visit http://www.vonage.co.uk/. Vonage(R) is a registered trademark of Vonage Marketing, a subsidiary of Vonage Holdings Corp.
Last month Vonage announced it had appointed Profero Performance as its digital agency. In addition, in October, Ambition Communications became its new PR agency signifying a new era in Vonage marketing activity.
About inQ
inQ is the world leader in outsourced live chat solutions. Its live chat solution humanizes the online experience by engaging with targeted online shoppers and replicates a quality in-store experience. By utilizing state-of-the-art proprietary technology as well as trained and experienced online sales representatives, inQ offers solutions that are completely customized to meet its client's specific needs and that can increase clients' overall online revenue as much as 30% in 90 days. inQ works with companies in the telecom, cable, retail, travel, media, and financial services industries. More information can be found by visiting http://www.inq.com/.
inQ; Vonage UK
CONTACT: Media, Michael Krems of KremsPR, +1-805-496-8166, cell,+1-650-759-7133, krems@kremspr.com, for inQ
Web site: http://www.inq.com/http://www.vonage.co.uk/
[ Back To TMCnet.com's Homepage ]
|
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 16-18, 2008. Los Angeles, California.
