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esure: Brits want to plug-in' to the electric car
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:01082008
New figures out today reveal that almost three quarters (71 per cent)
of British motorists would consider driving an electric car to help
combat green' issues, according to research by esure car insurance(1).
Younger motorists are more likely to buy environmentally-friendly cars
such as electric, hybrid or bio-fuel; a huge 81 per cent of under 25's
would contemplate driving an electric car. This may be due to the
associated lower costs of motoring - freedom from high petrol prices,
road tax and congestion charges plus access to cut-price parking(2)- in
addition to a general empathy towards environmental issues.
However, the over 55's appear more set in their ways with a
significantly lower number of those surveyed (66 per cent) considering
to make such a change to their regular car buying decision-making.
According to the poll, 65 per cent of motorists questioned have changed
their attitude towards driving because of the credit crunch and a
general tightening of the nation's purse strings. Nearly one in five
(17 per cent) are thinking about changing their car to one that is more
fuel-efficient. A further 14 per cent of those surveyed said they
would consider making a change if the current level of inflation
persisted and fuel prices continued to rocket.
Mike Pickard, Head of Risk and Underwriting at esure car insurance,
said: "With the growing cost of motoring and the pressure of having a
greener lifestyle, many motorists are considering alternatives and the
electric car is an attractive option. It is very cheap to run and
you'll never be stung at the petrol pump again.
"If fuel prices continue to rise, we may see more drivers switching to
electric cars because Britain's motorists are definitely feeling the
pinch when it comes to the costs associated with running a car.
"But although there is clearly a demand for them, the only way for
electric cars to become a viable option is to have a sufficient
infrastructure in place, such as sufficient plug in points across the
country, and a greater choice of make and models to suit all types of
motorists and family sizes."
The research also highlighted that people in the North West were most
likely to consider driving an electric car (75 per cent) whilst
motorists in Scotland were the least likely to think about switching
their cars (65 per cent).
About esure car insurance:
- No claim discount up to a maximum of 75 per cent - policyholders with
5 years or more no claim discount immediately get a 70 per cent
discount and can then earn an extra 1 per cent discount per year for
the next 5 claim-free years with esure.
- Eligible drivers who protect their no claim discount get protection
for the life of their policy' - giving them a discount level regardless
of any claims made throughout the life of their policy with esure. This
does not protect your premium going up. Subject to continued
eligibility and the policy remaining in force.
- Vandalism claims do not affect a policyholder's no claim discount as
long as the incident has been reported to the police and has a crime
reference number.
- Uninsured driver claims do not affect a policyholder's no claim
discount as long as the customer is not at fault.
- Free courtesy car offered as standard - provided the car is being
repaired by one of esure's recommended repairers.
Terms and conditions apply to esure car insurance
An ISDN line is available for radio interviews.
Notes to Editors:
(1) esure used the independent online research company Fly Research
whichinterviewed a random sample of 1,082 drivers aged 18+ between 5th
June and 9th June 2008. Interviews were conducted across the UKvia an
online questionnaire. Fly Research is an online market research
company. Its researchers are members of the MRS and Esomar, and abide
by their guidelines. Further information atwww.flyresearch.com
(2)Source: http://www.goingreen.co.uk/store
About esure:
esure was launched in 2001 and is a joint venture between Peter Wood
and HBOS. The company offers car, home, pet and travel insurance over
the internet and by phone. esure also offers car insurance cover
through the brands Halifax, Sainsbury's, Sheilas' Wheels and more
recently home insurance through the Sheilas' Wheels brand.
Sponsorship:
esure has secured one of the UK's most iconic sponsorships: the ITV
National Weather.
CONTACT: esure press office at Mischief PR
Tel: +44 (0)20 7100 9999
e-mail: esure@mischiefpr.com
Claire Hook, Mischief PR
Tel: +44 (0)20 7841 6678
Tel:+44 (0)782 735 3913
Fax: +44 (0)20 7100 9898
e-mail: claire.hook@mischiefpr.com
WWW: http://www.mischiefpr.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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