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Entropia Universe Is First Virtual World Ever to Contribute to Emmy Award
(Market Wire Via Thomson Dialog NewsEdge) GOTHENBURG, SWEDEN and CANNES, FRANCE, April 15 / MARKET WIRE/ --
Last week in Cannes,
France, the International Academy of Television Arts & Sciences announced
the winners of the International Interactive Emmy? Awards, recognizing
the drama "The Truth About Marika," produced by Swedish Television and The
Company P, for the best Interactive TV Service. The program successfully
integrated television and the Internet, yielding an exemplary crossover
experience for viewers that showcases the potential of future projects
between the two mediums.
As part of "The Truth About Marika," viewers could participate in the show
by helping to solve the mystery of a missing person. Clues were planted in
the virtual realm of Entropia Universe, where viewers could collect the
separate clues to solve a larger puzzle, leading them one step closer to
solving the overarching mystery. Viewers could also interact with the
avatars of the main characters of the show inside Entropia.
This partnership was a breakthrough for television and the Internet in
terms of creating real value for the viewers, and engaging them in multiple
platforms through one program. Christian Bjorkman, Director of Special
Projects for Mindark, explains, "Television and broadcasting companies all
over the world are currently discussing new revenue models, how to capture
viewers' attention and how to create enhanced value and stickiness to their
shows, not just during airtime, but before and after as well. The
collaboration with Swedish Television and The Company P was extremely
successful, especially as a preliminary project, and Mindark is excited to
form relationships with other forward-thinking media partners to push the
limits of entertainment to the next level."
"We are beyond thrilled to be part of this Emmy Award and are extremely
thankful to Swedish Television and The Company P for allowing us to be part
of this momentous partnership," says Mindark Chief Information Officer
Marco Behrmann. "We look forward to more integration of entertainment
outlets as technology and viewer demand calls for it."
For more information on "The Truth About Marika" and how Entropia Universe
was integrated into the viewer experience, see
http://www.thecompanyp.com/portfolio/the-truth-about-marika/.
ABOUT ENTROPIA UNIVERSE
Entropia Universe was launched in January 2003 and has grown to over
700,000 registered accounts from over 200 countries. Its business model is
entirely unique as the client software is free to download from the
internet and there are no monthly subscription fees. As the only virtual
universe with a real cash economy whose currency, the PED, has a fixed
exchange rate of 10:1 with the US Dollar, Entropia Universe provides a
means for new players to immediately start exploring and earning real cash
without having to deposit money. A key feature is that the funds acquired
in Entropia Universe can easily be withdrawn into real-life cash.
Entropia Universe is a registered trademark of Mindark PE AB. Mindark
supports and monitors the services and maintenance of the Entropia Universe
platform. The real cash economy business model has been very successful and
Mindark PE AB has been profitable since 2004. The 2007 turnover of Entropia
Universe was over 400,000,000 US Dollars.
For more information, please visit www.entropiauniverse.com. For more
information about Entropia Universe's developer, Mindark PE AB, please
visit www.mindark.com.
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MEDIA CONTACT:
Elina Heng
Terpin Communications
(310) 821-6100 x108Email Contact
Copyright ? 2008 Market Wire, Incorporated
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