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Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management
[November 19, 2013]

Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management

NEW YORK, Nov. 19, 2013 /PRNewswire via COMTEX/ -- announces that a new market research report is available in its catalogue: Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management Overview: Key factors driving enterprise mobility today include Bring Your Own Device (BYOD), Mobile Device Management (MDM), and application management. Big Data also plays a role as corporations seek to better understand both their own employee's as well as customer behaviors to optimize internal and external applications respectively.

The trend towards BYOD is accelerating in which employees are allowed to choose their mobile/wireless devices to use for work purposes. BYOD has many implications to the enterprise with the key issue being security. MDM provides one means of ensuring that there is a management layer to control the user environment and thereby protect corporate data and assets.

Enterprise mobility strategy must include the design, building and integration of mobile application as well as management. Management consists of MDM as well as Apps Stores management, which itself includes app publish/distribution, managing the Run time environment and app performance management.

This research package includes: Mobile Applications and App Stores: Market Analysis and Forecasts 2013 - 2018- Mobile Device Management (MDM): Infrastructure and Services 2014 - 2019- Big Data Opportunities, Challenges and Solutions for Industry Verticals- Enterprise BYOD Challenges and Next Generation Over-the-Top (OTT) Solutions- Bring Your Own Device (BYOD) vs. Corporate Owned-Personally Enabled (COPE) Strategy for Enterprise Mobility- Why BYOT is More Important than BYOD- The Future of App Stores This research is a must-read for anyone involved in enterprise mobility strategy as well as business and operations planning.

Target Audience: Medium-to-large business- Mobile network operators- Mobile apps stores providers- Mobile device management solution providers- Enterprise mobility management and IT personnel Table of Contents: This research package includes: Mobile Applications and App Stores: Market Analysis and Forecasts 2013 - 2018 OVERVIEW 3TECHNICAL OVERVIEW 5MOBILE APPLICATION DEVELOPMENT TOOLKITS 5MOBILE APPLICATION STORES 25COMPARATIVE ANALYSIS 32APPLICATION STORE ANALYSIS 49ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 50OVERALL ANALYSIS 50SWOT ANALYSIS 51MARKET OVERVIEW 54MARKET FORECAST 59MARKET ANALYSIS 63MARKET PREDICTIONS 69BUSINESS OPPORTUNITIES 71TECHNOLOGY TREND DRIVERS 72Trends in Mobile Software Development 73Apps: Retail versus Enterprise ? 74Mobile Software Testing Trends 75WIRELESS DATA IMPACTS OUTSIDE THE WIRELESS INDUSTRY 75TRENDS AND IMPACTS TO NETWORKS 76WHERE ARE THE BUSINESS OPPORTUNITIES? 76The Next Big App Market for Network Operators 77Managing Apps and App Stores for the Enterprise 78 List of Figures Figure 1: Store Index iOS App Store vs. Google Play App Downloads 60Figure 2: iOS App Store vs. Google Play App Revenue 60Figure 3: Global Mobile Application Revenue by Business Model ($M) 61Figure 4: Smartphone Market Share 63Figure 5: Looking back at 2008 Data 67Figure 6: App Store Considerations for Enterprise Mobility 79Figure 7: Enterprise Apps for Internal and External Usage 81Figure 8: The Integrated Mobile Management (IMM) Model for Enterprise Apps 82 List of Tables Table 1: Mobile Development Platform Comparative Analysis 47Table 2: Developer Program Marketing Analysis 50Table 3: Mobile App Store Comparative SWOT Analysis 53Table 4: Global Mobile Application Revenue by App Store ($M) 62 Mobile Device Management (MDM): Infrastructure and Services 2014 - 2019 1 Chapter 1: Introduction 81.1 Executive Summary 81.2 Topics Covered 101.3 Key Findings 111.4 Key Questions Answered 121.5 Target Audience 121.6 Companies Mentioned 132 Chapter 2: Mobile Device Management Technology 142.1 MDM Introduction 142.1.1 Bring Your Own Device (BYOD) 192.1.2 History of MDM 212.1.3 Bring Your Own Tablet 232.1.4 Consumerization of IT 302.2 MDM Challenges 312.3 MDM in the Cloud 332.4 MDM for the Enterprise 372.4.1 SWOT Analysis 392.4.2 MDM and Mobile Operators 433 Chapter 3: MDM Market Environment 463.1 Key Market Drivers 463.1.1 The Increasing Demand for MDM 463.1.2 CapEX and OpEX Reduction 503.1.3 Security Management 523.2 Market Barriers & Challenges 533.2.1 Security Considerations 533.2.2 Interference Management 544 Chapter 4: MDM Provider Profiles and SWOT Analysis 554.1 MDM Ecosystem 574.2 MDM Vendors Strategies 584.3 Key Players Rank in MDM 584.4 Airwatch LLC 604.4.1 Business Overview 604.4.2 SWOT Analysis 614.5 Good Technology Inc. 614.5.1 Business Overview 614.5.2 SWOT Analysis 624.6 Fiberlink Communication Corp 634.6.1 Business Overview 634.6.2 SWOT Analysis 634.7 MobileIron inc 644.7.1 Business Overview 644.7.2 SWOT Analysis 654.1 Vendor Product Portfolio and Strategy 664.1.1 MobileIron inc 664.1.2 Fiberlink Communication Corp 674.1.3 Good Technology Inc 674.1.4 AirWatch LLC 675 Chapter 5: OTT Vendor Solutions for Enterprise MDM 685.1 Armor5 685.1.1 Company Description 685.1.2 Cloud Based Solution 685.1.3 Zero Touch Deployment Model 695.1.4 Best Security: Reduce Attack Surface 745.1.5 SWOT Analysis 755.1.5.1 Strengths & Opportunities 755.1.5.2 Weaknesses & Threats 765.2 Domo 785.2.1 Company Description 785.2.2 Business Intelligence (BI) vs. Big Data & Analytics 795.2.3 BI Dashboard and Executive Management Platform 805.2.4 SWOT Analysis 825.2.4.1 Strengths & Opportunities 825.2.4.2 Weaknesses & Threats 835.3 Divide by Enterproid 835.3.1 Company Description 835.3.2 Divide Platform 845.3.3 Virtualization & Device Management 865.3.4 Work-Life Balance & Divide Platform 875.3.5 SWOT Analysis 895.3.5.1 Strengths & Opportunities 895.3.5.2 Weaknesses & Threats 895.4 MobileSpaces 905.4.1 Company Description 905.4.2 Enterprise App Sore, Employee Privacy and BYOD Solution 905.4.3 SWOT Analysis 925.4.3.1 Strengths & Opportunities 925.4.3.2 Weaknesses & Threats 925.5 Mocana 935.5.1 Company Description 935.5.2 Solution Approach 935.5.3 Product & Service Paradigm 945.5.4 Industry Service Horizon 945.5.5 Solution Framework 955.5.6 Mobile App Protection & BYOD 965.5.7 App Wrapping Solution and Mocana Partnership with Apperian 985.5.8 SWOT Analysis for MAP 1005.5.8.1 Strength & Opportunities 1005.5.8.2 Weaknesses & Threats 1005.6 Apperian 1005.6.1 Company Description 1005.6.2 MAM Platform and EASE 1015.6.3 SWOT Analysis 1035.6.3.1 Strengths & Opportunities 1035.6.3.2 Weaknesses & Threats 1035.7 Roambi 1045.7.1 Company Description 1045.7.2 Roambi Flow 1046 Chapter 6: MDM Market Analysis 1066.1 MDM Enterprise Software Market by End-user Segmentation 1066.2 The Global MDM Market: 2014 - 2019 1076.2.1 Global MDM Revenue: 2014 - 2019 1076.2.2 Regional Outlook of the Market: 2014 - 2019 1096.2.3 Asia Pacific (2014-2019) 1096.2.4 Europe 1116.2.5 Middle East & Africa 113 List of Tables Table 1 Global MDM market 2014-2018 107Table 2 Asia Pacific MDM market 2014-2019 109Table 3 Europe MDM market revenues 2014-2019 111Table 4 Middle East and Africa MDM market 2014-2019 113 List of Figures Figure 1 Typical Architecture for BYOD 26Figure 2 Architecture for BYOT technology 28Figure 3 BYOD % Company Reports Cost Increased due to BYOD 38Figure 4 Business % Consider Using Personal Devices as Corporate Security Risk 47Figure 5 Professionals Using at least Two or More Devices for Work 2013 - 2015 49Figure 6 Employee Beliefs: Right vs. Want to Break Company Rule vs. Dislike MDM on Device 51Figure 7 Personal Mobile Devices in Today's Workplace 53Figure 8: Zero Touch Model 70Figure 9: CloudSpace Architecture 71Figure 10: Web Virtualization Engine (WVE) Architecture 72Figure 11: Interactive Dashboard for Enterprise 76Figure 12: Cross-Platform view of BI Dashboard 82Figure 13: Divide Screenshot 85Figure 14: Work-life Separation Interface of Divide 88Figure 15: Native Apps screenshot on Smartphone 91Figure 16: Product & Service Screenshot 94Figure 17: Industry Coverage Screenshot 95Figure 18: Mocana Solution Framework 96Figure 19: MAP Framework 98Figure 20: EASE Admin Portal 102Figure 21: Roambi Flow screenshot 105Figure 22 Global MDM Market 2014-2019 108Figure 23 Asia Pacific Market 110Figure 24 Europe MDM market 112Figure 25 ME and Africa MDM Market 114 Big Data Opportunities, Challenges and Solutions for Industry Verticals 1 Executive Summary 62 What is Big Data 62.1 Breaking down Big Data 72.1.1 Internal Data 82.1.2 Structured External Data 82.1.3 Unstructured External Data 82.2 The important 'V's of Big Data 92.3 The Big Deal about Big Data 112.3.1 Exponential growth of Big Data 112.3.2 What the Numbers Mean 122.3.3 The Chance for Companies to Thrive 122.4 How Big Is Big Data? 122.5 What Data Is Meaningful? 142.5.1 Operations Management data 142.5.2 Sales and Marketing data 152.5.3 Accounting and Finance data 152.6 Improved Technologies to Manage Data 152.6.1 Analytic relational systems 152.6.2 Non-relational systems 153 Big Problems to Solve 163.1 Better Investment Decision and Operational Changes 163.2 Real Time customization 173.3 Improved Performance and Risk Management 173.4 New Business Model 184 Uses for Big Data 185 Challenges in Big Data Analysis 205.1 Heterogeneity and Incompleteness 215.2 Scale 225.3 Timeliness 225.4 Privacy 235.5 Human Collaboration 236 Big Data vs. API Strategies 246.1 Structured and Unstructured Solutions: APIs 247 Big Data Ecosystem 267.1 Big Data Landscape 288 Big Data Architecture 288.1 Traditional Information Architecture Capabilities 298.2 Adding Big Data Capabilities 299 Big Data Sources: What and How Much? 319.1 Where the data is getting generated? 3310 Big Data Generation and Analytics 3610.1 Predictive Analytics 3710.2 Data Scientists 3810.3 Big Data Technologies and Techniques 3910.3.1 Hadoop 3910.3.1.1 Problems solved by Hadoop 4010.3.1.2 Hadoop Architecture 4010.3.1.3 Cost Benefits of Hadoop 4010.3.2 Hadoop and Spark 4110.3.3 Hadoop and Data Security 4110.3.3.1 Hadoop's Architecture Presents Unique Security Issues 4110.3.3.2 Deploy a Purpose-Built Security Solution for Hadoop and Big Data 4210.3.3 MapReduce 4210.3.3.1 Features 4310.3.3.2 When to Use MapReduce 4310.3.3.3 When Not to Use MapReduce 4310.3.3.4 How it Works 4410.4 Data Mining 4410.5 CRM Systems 4410.6 Social Media 4510.6.1 Ways to Tap Social Media 4610.6.1.1 Google Trends 4610.6.1.2 APIs and Mashups 4610.6.1.3 Communicate Intelligence with Data Visualization Tools 4611 Data Management 4611.1 Acquire Big Data 4611.2 Organize Big Data 4711.3 Analyze Big Data 4711.4 Interpretation 4812 Big Data Standardization 4812.1 Alliance for Telecommunication Industry Solutions 5012.1.1 Business Challenges for CSPs 5012.1.2 Promise of Big Data for Telecom 5112.1.3 Catch problem spots before they affect service. 5112.1.4 Put Big Data to use immediately 5112.1.5 Give internal and external teams the tools they need 5113 Major Service Providers 5113.1 IBM 5213.2 Datameer 5413.3 Amazon Web Services 5613.4 HP- Big Data 5813.5 SpotFire 6013.6 Intel 6213.7 EMC 6414 Big Data in Industry Verticals 6714.1 Finance and Accounting 6714.2 Retail and CRM 6914.3 Government and Defense 7114.5 Healthcare 7214.6 Supply chain Management 7314.7 Telecommunication 7415 Summary and Conclusion 7516. Appendix 9216.1 Deeper Dive into Big Data in Retail 9216.1.1 Retail Merchant Challenges 9216.1.2 Big Data in Retail 9416.1.3 Big Data in Retail Business Case 9916.1.4 Retailers Business Models, Companies, and Solutions 10516.1.5 Supply Chain Solutions 11116.2 Deeper Dive into Big Data in Healthcare 11316.2.1 Big Issues with Healthcare 11316.2.2 Healthcare Stakeholders 11416.2.3 Opportunities and Challenges 11616.3 Big Data Industry Verticals vs. Functional Areas 11916.3.1 Industry Verticals 11916.3.2 Functional Areas 11916.3.3 Big Data Functional Area Forecast 2013 - 2019 120 Enterprise BYOD Challenges and Next Generation Over-the-Top (OTT) Solutions 1.0 ENTERPRISE BYOD TREND & MARKET PREDICTION 42.0 BIGGEST ENTERPRISE BYOD CHALLENGE IN 2013 63.0 ENTERPRISE BYOD ADOPTION TO-DO 83.1 ENTERPRISE MOBILITY STRATEGY 83.2 INTEGRATED STRATEGIC APPROACH: COBIT 5 FRAMEWORK 94.0 NEXT GENERATION OTT VENDOR SOLUTIONS FOR ENTERPRISE BYOD 114.1 ARMOR5 114.1.1 COMPANY DESCRIPTION 114.1.2 CLOUD BASED SOLUTION 114.1.3 ZERO TOUCH DEPLOYMENT MODEL 114.1.4 BEST SECURITY: REDUCE ATTACK SURFACE 154.1.5 SWOT ANALYSIS 154.2 DOMO 174.2.1 COMPANY DESCRIPTION 174.2.2 BUSINESS INTELLIGENCE (BI) VS. BIG DATA & ANALYTICS 184.2.3 BI DASHBOARD AND EXECUTIVE MANAGEMENT PLATFORM 194.2.4 SWOT ANALYSIS 204.3 DIVIDE BY ENTERPROID 214.3.1 COMPANY DESCRIPTION 214.3.2 DIVIDE PLATFORM 214.3.3 VIRTUALIZATION & DEVICE MANAGEMENT 234.3.4 WORK-LIFE BALANCE & DIVIDE PLATFORM 244.3.5 SWOT ANALYSIS 254.4 MOBILESPACES 264.4.1 COMPANY DESCRIPTION 264.4.2 ENTERPRISE APP SORE, EMPLOYEE PRIVACY AND BYOD SOLUTION 264.4.3 SWOT ANALYSIS 274.5 MOCANA 284.5.1 COMPANY DESCRIPTION 284.5.2 SOLUTION APPROACH 284.5.3 PRODUCT & SERVICE PARADIGM 294.5.4 INDUSTRY SERVICE HORIZON 294.5.5 SOLUTION FRAMEWORK 304.5.6 MOBILE APP PROTECTION & BYOD 304.5.7 APP WRAPPING SOLUTION AND MOCANA PARTNERSHIP WITH APPERIAN 314.5.8 SWOT ANALYSIS FOR MAP 324.6 APPERIAN 334.6.1 COMPANY DESCRIPTION 334.6.2 MAM PLATFORM AND EASE 334.6.3 SWOT ANALYSIS 344.7 ROAMBI 354.7.1 COMPANY DESCRIPTION 354.7.2 ROAMBI FLOW 355.0 MNOS (MOBILE NETWORK OPERATORS) ROLE IN NEXT GENERATION BYOD TREND 376.0 LOCATION IMPACT AND SOLUTION FOR ENTERPRISE BYOD 386.1 LOCAID: FULL SCALE ENTERPRISE LOCATION SOLUTION 38 List of Graphs Figure 1: BYOD Market Fact & Prediction 2013 - 2015 5Figure 2: Zero Touch Model 12Figure 3: CloudSpace Architecture 13Figure 4: Web Virtualization Engine (WVE) Architecture 14Figure 5: Interactive Dashboard for Enterprise 16Figure 6: Cross-Platform view of BI Dashboard 20Figure 7: Divide Screenshot 22Figure 8: Work-life separation interface of Divide 24Figure 9: Native Apps screenshot on Smartphone 27Figure 10: Product & Service Screenshot 29Figure 11: Industry coverage screenshot 29Figure 12: Mocana Solution Framework 30Figure 13: MAP Framework 31Figure 14: EASE Admin Portal 34Figure 15: Roambi Flow screenshot 36 Bring Your Own Device (BYOD) vs. Corporate Owned-Personally Enabled (COPE) Strategy for Enterprise Mobility 1.0 COIT, MOBILE DEVICES IN WORKPLACE AND RATIONAL FOR MDM POLICY 41.1 MDM TREND 2013 TO BEYOND 41.1.1 % OF BUSINESS CONSIDER USING PERSONAL DEVICES IN WORKPLACE AS CORPORATE SECURITY RISK 41.1.2 WHAT 100% BUSINESS BELIEVES OVER MOBILE WORKFORCE 51.1.3 WORKPLACE MOBILITY TREND OF PROFESSIONALS 2013 - 2015 51.1.4 EMPLOYEE RATION OF USING PERSONAL DEVICES 2013-2015 61.1.5 WHAT EMPLOYEE THINKS OVER USING PERSONAL DEVICES FOR WORK 61.1.6 COMPANIES ON MOBILE WORKFORCE ADOPTION 2013-2015 71.1.7 COMPANY CONCERN OVER ALLOWING PERSONAL DEVICES IN WORKPLACE 81.1.8 MOBILE WORKFORCE ADOPTION SCENARIO 81.1.9 PERSONAL MOBILE DEVICES IN TODAY'S WORKPLACE 91.1.10 MOBILE MALWARE THREAT & MOBILE WORKFORCE DILEMMA 91.1.11 HOW COMPANIES MANAGE MOBILITY WITH SOLID STRATEGY 101.1.12 COMPANY REPLY ON BYOD & COPE: US VS. UK VS. FRANCE VS. GERMANY 101.1.13 BYOD VS. COPE ADOPTION TREND 112.0 BYOD VS. COPE 122.1 HOW DOES IT APPLIES FOR MDM? 122.2 WHY BYOD IS A GROWING THREAT FOR BUSINESS & IT MANAGER? 132.3 HOW BYOD INCREASE COST? 142.4 SWOT ANALYSIS 152.5 WHY COPE IS BETTER FOR ORGANIZATION & EMPLOYEES? 163.0 COPE POLICY / MODEL 183.1 HOW TO DEVELOP FOR ORGANIZATION? 183.2 COST-THRESHOLD 184.0 COPE VENDOR ANALYSIS 204.1 ADVANTIX SOLUTIONS GROUP: TLM VS. REPLACING CMO VS. COST-EFFECTIVE MODEL 204.2 MOBI WIRELESS MANAGEMENT: COST THRESHOLD VS. MOBILITY BUDGET VS. FULL SCALE COPE 214.3 AZURATI: SHAREPOINT2GO® VS. APPS LEVEL COPE 224.4 NINE23: MOBILE INFORMATION ASSURANCE (MOBILEIA) 234.5 STREEBO: CLOUD ENTERPRISE APP STORE (EAS) 235.0 CASE STUDY 255.1 YAHOO STEP TOWARDS COPE AND FORESEE 255.2 GOSC: US$2.6 MLILLION ANNUAL SAVINGS CASE 265.3 MFG: US$380,000 ANNUAL SAVINGS CASE 265.4 HC: US$240,000 SAVINGS CASE 275.5 MED: US$2.5 MILLION SAVINGS CASE 286.0 CONCLUSIONS AND RECOMMENDATIONS 29 Illustrations Figure 1: % of Business Consider Using Personal Devices as Corporate Security Risk 4Figure 2: % of Professionals will use at least 2 or More than 2 devices for work 2013 - 2015 5Figure 3: % of Company Employee use their Personal Devices vs. Ownership Status 2013-2015 6Figure 4: % of Employee thinks as Right vs. Want to break company rule vs. Dislike MDM on Device 6Figure 5: % of Companies allow personal devices vs. MDM policy adoption vs. allow corporate application on consumer devices 7Figure 6: % Company considers data security vs. cost vs. support problem vs. smarter policy vs. need vendor company while taking decision to allow personal devices for official work 8Figure 7: Scenario of companies who allowed personal devices in workplace 8Figure 8: % of Personal Mobile Devices in Today's workplace 9Figure 9: % of Companies managing mobility in different ways 10Figure 10: % of companies in US, UK, France & Germany Rely on BYOD & COPE 10Figure 11: % of Company will adopt BYOD vs. COPE 2013 -2015 11Figure 12: % of BYOD company reports cost increased due to BYOD 15Figure 13: COPE Cost Threshold (copyright: MOBI Wireless Management) 19 Why BYOT is More Important than BYOD Executive SummaryIntroductionHistory of BYODDealing with BYODUnisys Study on the State of BYODThe Mobile Elite vs. Enterprise ITGetting Past the 'Mobile IT Gap'The Next Horizon: BYOTRecommendations to Enterprise ITConclusions The Future of App Stores Executive Summary 1Introduction 2App Store Features 3Storefront 3Download 3Catalog 4Categories 4Search 4Analytics 4In-App Purchase & Subscriptions 5Billings & Payments 5Cloud Services 5Business Models 6Freemium 6Upfront Purchase 6In-App Purchase 6Wholesale 6Subscription 6Mobile App Store Players 7Consumer Market 7Amazon App Store for Android 7Apple Apps Store 7AT&T Apps Store 7BlackBerry App World 7Google Play 7Microsoft Windows Phone Store 7Facebook Apps Center 8Enterprise Market 8Antenna 8Apps Central 8App47 8Apperian 8Sybase 8Independent Market 91Mobile 9Amazon Apps Store 9Appitalism 9Estore by Ericsson 9Fiksu 9Getjar 9Handango 9Handmark 9Handseter 9Mobango 9Opera Mobile Store 9PocketGear 9SlideME Mall 10Discovery 10Value Added Services 14Amazon Kindle Fire 14Apple iCloud 14Barnes & Noble Nook 14Google Nexus 7 15Microsoft 15Sony 15Apps Revenue 15Apps per Device Forecast 16What this Means to Enterprise IT 19Mobile is Now Primary 21Face the Reality: Consumer & Enterprise Support is Here to Stay 21Assess the Situation 21Set Policies for the Consumer Space 21Set Policies for the Enterprise Space 22Consider Mobile Support for Customers 22Educate Your Users and Get their Support 23Develop a Realistic Plan 23Consider an Integrated Mobile Management (IMM) system 23Review your Mobile Strategy Annually 24Why "Free" is a Misnomer in Mobile Apps 25The Future of Apps Stores 26 Figures & Tables Figure 1. Six of the largest and most successful app storesFigure 2. Cumulative downloads of apps from the Apple Apps Store (in millions)Figure 3. Sample Apple Apps Store CategoriesFigure 4. Example of the Apple Apps store results for the Productivity category (displayed in iTunes)Figure 5. Sample page from Handmark's web site showing apps for multiple platforms including Android & BlackBerry (but not Apple)Figure 6. Enterprises have to consider both the Consumer Area as well as the Enterprise Area in the deployment of their mobile applicationsFigure 7. Enterprise IT now has both internal and external responsibilitiesFigure 8. New Category: Integrated Mobile Management (IMM) To order this report: Enterprise Mobility 2013: BYOD, MDM, Big Data and Application Management Contact Clare: US: (339)-368-6001Intl: +1 339-368-6001 SOURCE Reportlinker

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