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Enterprise 2.0 Preview: Collaborative Tools Gird Wachovia's Global Push
(TechwebNews.com Via Acquire Media NewsEdge) Call it a new solution to an old problem. For years, multinationals like General Electric have used the phone, snail mail and, most recently, e-mail to bridge their far flung operations. Today, however, companies that are just beginning to operate internationally have a whole new range of globe-shrinking technologies at their disposal thanks to the emergence of Web 2.0-style computing and its enterprise cousin.
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At Wachovia, the fourth largest bank holding company in the United States, e-business director Pete Fields is leading the Charlotte, N.C.-based bank's embrace of Enterprise 2.0 technologies in an effort to link its growing network of offices around the country and world. "We needed to work much more effectively across distance and time," said Fields, noting that the financial services company has in recent years grown well beyond its southeastern roots.
Fields will deliver a presentation titled "Realizing Business Value through Social Networking Within Wachovia" at 9:30 a.m., on Wednesday, June 11, at the Enterprise 2.0 Conference in Boston.
To connect the bank's 100,000-plus employees, Wachovia is rolling out a slew of new collaboration tools anchored by Microsoft's Sharepoint Server. Under the plan, Wachovia is adding wikis, blogs, instant messaging, social networking sites and other Web 2.0 technologies to its traditional communications tools.
"There are big picture business challenges that this will help us overcome," said Fields.
Beyond connecting employees around the world, Wachovia's collaborative environment is designed to attract younger Generation Y employees who expect access to Web 2.0 tools at work. "Business in general has a real challenge engaging Generation Y," said Fields. "They're coming to us with high enthusiasm but encountering arcane tools and bureaucracies," he said, adding that many young workers' engagement levels "fall off the table" after about a year on the job. "They are leaving Fortune 100 companies," he said.
Wachovia is giving its Gen Y workers a role in helping its Enterprise 2.0 makeover succeed. Younger employees are assigned to teach senior staffers about the benefits of using collaborative networks. "They're actually mentoring our Boomers," said Fields.
Wachovia's Enterprise 2.0 project is also reducing travel expenditures at a time when transportation costs are soaring. With online collaboration tools, such as one-to-one video conferencing in place, employees can spend less time on the road meeting with colleagues. Wachovia's Sharepoint project was in part funded through anticipated travel savings, Fields noted.
Finally, the effort is also meant to help Wachovia retain institutional knowledge. As older workers retire their experience can be preserved in digital form. "It's a problem almost no one is doing anything about, but these are the perfect tools," said Fields.
Wachovia is rolling out the project in stages. It launched a pilot program with about 1,000 workers in December, extended it to 10,000 in February, and availability to all of its 120,000 employees was targeted for completion by the end of May.
Among the more popular tools in Wachovia's Enterprise 2.0 portal are the wikis, according to Fields. The bank's first effort was a wiki designed to capture and define the numerous three letter acronyms used throughout its operations. Fields says it represented "a non-threatening use case" designed to introduce the bank's employees and managers to wikis while sidestepping any controversies. The wiki quickly garnered more than 900 entries, said Fields.
Shortly thereafter, Wachovia created a wiki dedicated to ideas to help it go paperless. It's now piloting a full, encyclopedic wiki and also plans to roll out tools that will allow individual business units to quickly post wikis for individual projects.
Fields says Wachovia does not specifically regulate what employees can and cannot post on its wikis and other online forums. "They're governed by our same codes of conduct that apply to written communications, voice mail, and e-mail," said Fields.
To date, there have been no problems. Fields notes that Wachovia maintains a large theater for staff meetings at its Charlotte headquarters. "There's nothing in the world that prevents employees from jumping on that stage and screaming something inappropriate, but they don't do it," said Fields.
Ultimately, Wachovia will extend its Enterprise 2.0 network to customers and business partners, but carefully and gradually. "We'll be more conservative about how we roll that out," said Fields, noting privacy and security considerations. Ultimately, however, "this is going to change how we all work," said Fields.
Copyright ? 2008 CMP Media LLC
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