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The End of Awkward Gifting: Achor Technologies Begins Development of Giftwish™ BoxST. LOUIS, Aug. 27, 2015 /PRNewswire/ -- Achor Technologies announced it has engaged Call Center Technology Group, Inc. to begin development of Giftwish™ Box, a gifting app that will provide a solution to a multi-billion dollar problem: giving and receiving the wrong gifts. Utilizing Achor's patent-pending technology, Giftwish™ Box will enable users to enjoy the discovery, intimacy and satisfaction of gifting. According to Joel Waldfogel, professor at the University of Minnesota, over $30 billion worth of economic value is lost worldwide annually when people buy each other gifts they don't really want. Gift cards have become a popular alternative, but aren't always the right choice: sales of gift cards exceed $100 billion annually, yet the value of unused gift cards is surprisingly high. CEB Tower Group, an advisory group that tracks gift card trends, estimates $750 million worth of gift cards went unredeemed in 2014. "Every person has ther own story about getting or giving the wrong gift," said Kirk Arbogast, Achor CEO and founder of Giftwish™ Box. His own near-miss of giving his eldest daughter the wrong gift (he thought she still liked the color pink – she told him that was 3 years ago) was the inspiration. "At that moment I realized there had to be a way to use technology to get gifting right." Call Center Technology Group has a successful track record in providing IT solutions in a variety of industries. The international firm has developed cross-platform mobile apps and enterprise solutions for clients such as American Express, IBM, Ogilvy & Mather, Dell, and WaMu. Company founder Mark Watson is also co-creator of the Binary Tree Migration Suite, a migration software solution utilized by thousands of customers worldwide. "We are excited to be part of this project," said Mr. Watson. "It's not just a new gifting app – it's a new solution to a problem we've all had at least once in our lives." About Achor Technologies Achor Technologies, Inc. is a technology development company that creates and develops new and progressive technologies to provide humanistic and value-added solutions to real-life problems. The Nevada-based company is utilizing patent-pending technology to develop a gifting app called Giftwish™ Box. Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-end-of-awkward-gifting-achor-technologies-begins-development-of-giftwish-box-300134372.html SOURCE Achor Technologies, Inc. 
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