Emote Games: Emote Games To Improve Online Artificial Intelligence With Funding From The Technology Strategy Board; Improved artificial intelligence will provide new opportunities for the online games market
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[October 01, 2008]

Emote Games: Emote Games To Improve Online Artificial Intelligence With Funding From The Technology Strategy Board; Improved artificial intelligence will provide new opportunities for the online games market

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:01102008

LONDON, UK -- The Technology Strategy Board has awarded almost 600,000
pounds of funding towards a 1.3 million pound artificial intelligence
project of which Emote Games is the lead partner.

Emote Games is an online games publisher that specialises in high
quality, cross platform, social games and technologies. This style of
connected gaming is enhanced with the use of AI Non Player Characters
(NPC's) who can take many forms but essentially facilitate and act as
opponents, informants, tutors and counterparts for gamers, contributing
to the social cohesion of gaming communities.

The outcome of this project will not only bring about a breakthrough in
how online communities are managed, but also create new opportunities
to grow the online games market and push growth within the online
social networking space.

The Technology Strategy Board funding will help support the development
of vastly improved AI controlled social agents that exist within social
networks. Working in collaboration with the Imperial College, London,
who have expertise in multi-agent systems, constraint solving and
machine learning, this best of breed partnership will harness the
expertise from the cutting edge of both academia and the games industry.

The project will be managed incrementally, and the technology will be
modular, so that more intelligent agent versions are built on top of
previous iterations making the project sustainable and commercially
viable for a much longer development cycle.

Matt Sansam, Operations Manager, Emote Games said, "The use of NPC's
will become integral to the social cohesion and support of social
networks, online games and their communities. At Emote we take gaming
further by linking our high quality games and communities with popular
social networks. Within these social networks and games new, highly
intelligent NPC characters can assist with everything from community
integration and community management to new forms of mission,
interaction and game play."

The project will begin November 2008 with the Imperial College becoming
involved January 2009.

About Emote Games

Emote is an online games publisher focusing on the creation of high
quality interactive entertainment for distribution solely via digital
channels. Emotes games are designed to be dynamic social experiences,
offering outstanding cross-platform gaming with extensive
personalisation and social networking features. By presenting unique
opportunities for gamers, game developers and brand owners, our
innovative business model is creating an entirely new kind of gaming.



About Technology Strategy Board

The Technology Strategy Board is a business-led executive
non-departmental public body, established by the government. Its role
is to promote and support research into, and development and
exploitation of, technology and innovation for the benefit of UK
business, in order to increase economic growth and improve the quality
of life. It is sponsored by the Department for Innovation, Universities
and Skills (DIUS).



About Imperial College, London

Imperial College is ranked in the top five universities of the world
(Times Higher QS World University rankings 2007). The Department of
Computing is a leading department of Computer Science among the UK
Universities. It has consistently been awarded the highest research
rating (5*) in Research Assessment Exercises and was rated as
"Excellent" in the previous national assessment of teaching quality.

Dr. Colton, from the Department's Combined Reasoning Group
(www.doc.ic.ac.uk/crg) will lead the research arm of the project. At
Imperial. Dr. Colton has more than 10 years of experience researching
the application of AI techniques to creative projects, and is one of
the organisers of the EPSRC-funded AI and Games Network
(www.aigamesnetwork.org).

CONTACT: Emma Brown, Marketing Manager, Emote Games
Tel: +44 (0)151 224 7765
e-mail: emmab@emotegames.co.uk
WWW: http://www.emotegames.co.uk
Department for Innovation, Universities and Skills
WWW: http://www.innovateuk.org

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).

Copyright ? 2008 M2 Communications Ltd.

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