Emmis Interactive and iTunes Strike Licensing Deal
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TMCNet: Emmis Interactive and iTunes Strike Licensing Deal

[May 15, 2008]

Emmis Interactive and iTunes Strike Licensing Deal

(Wireless News Via Acquire Media NewsEdge)
Emmis Interactive, a software and consulting company, announced that it
has entered into a licensing agreement with the iTunes Store to market
its custom Storefront technology to other radio stations and media
companies.

The Emmis Storefront technology, used exclusively to date by Emmis
Communications radio stations, allows a station to build a storefront
with a look and feel that is consistent with its over-the-air product.
The company said this enables listeners to easily find and purchase
songs they are hearing on-air using their own Apple iTunes account.

"Many stations' web sites direct you to another web site to purchase
music and require a users' credit card information, making the buying
experience very cumbersome," Emmis Interactive co-president Rey Mena
said. "Our custom Storefront technology empowers a radio station to
configure a station-branded storefront utilizing iTunes' entire 6


million-song catalog. These storefronts allow listeners to shop from
playlists of station artists as well as top picks recommended by on-air
talent. It is a critical tool in building the relationship with
listeners and offering them a richer user experience."

((Comments on this story may be sent to newsdesk@closeupmedia.com))



((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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