Emmis Interactive and iTunes Strike Licensing Deal
TMCnet
TMC Launches New Sites ::  NGC  |  4GWE  |  Green Tech  |  Satellite  |  IT |  IVR |  ITEXPO SHOW NEWS  |  Healthcare  |  Cisco News  |  Skype News  |  Microsoft News  |  AVAYA News
  INDUSTRIES
  VERTICALS
  HORIZONTAL
  PUBLICATIONS
  FREE RESOURCES
  INTERNATIONAL
  EVENTS
  ABOUT TMC
  COMMUNITIES
Share
TMCnews
[May 15, 2008]

Emmis Interactive and iTunes Strike Licensing Deal

(Wireless News Via Acquire Media NewsEdge)
Emmis Interactive, a software and consulting company, announced that it
has entered into a licensing agreement with the iTunes Store to market
its custom Storefront technology to other radio stations and media
companies.

The Emmis Storefront technology, used exclusively to date by Emmis
Communications radio stations, allows a station to build a storefront
with a look and feel that is consistent with its over-the-air product.
The company said this enables listeners to easily find and purchase
songs they are hearing on-air using their own Apple iTunes account.

"Many stations' web sites direct you to another web site to purchase
music and require a users' credit card information, making the buying
experience very cumbersome," Emmis Interactive co-president Rey Mena
said. "Our custom Storefront technology empowers a radio station to
configure a station-branded storefront utilizing iTunes' entire 6


million-song catalog. These storefronts allow listeners to shop from
playlists of station artists as well as top picks recommended by on-air
talent. It is a critical tool in building the relationship with
listeners and offering them a richer user experience."

((Comments on this story may be sent to newsdesk@closeupmedia.com))



((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

[ Back To TMCnet.com's Homepage ]


Discussions:
Be the first to post a comment on this page!
 
By  
TMCnet
TMCnet Videos
Featured White Papers
Top Stories
Related VoIP News

Today @ TMC
Upcoming Events
ITEXPO West 2009
September 1-3, 2009
Los Angeles Convention Center
Los Angeles, CA
4G Wireless Evolution Conference
Collocated with ITEXPO
September 1-3, 2009
Los Angeles Convention Center
Los Angeles, CA
Subscribe FREE to all of TMC's monthly magazines. Click here now.