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Emma Bower, Editor of Haymarket Titles GP and Medeconomics, Revealed her Top Tips for PR Professionals at Exclusive Gorkana Media BriefingLONDON, October 21, 2016 /PRNewswire/ -- Gorkana was joined yesterday morning (20 October) by Emma Bower, editor of Haymarket titles GP and Medeconomics. At the packed-out media briefing, she revealed how readers have reacted to GP since the title went digital-only last year, how Medeconomics and GP fit into Haymarket's wider medical portfolio and how PRs can help with content for the titles. (Photo: http://photos.prnewswire.com/prnh/20161021/431336 ) (Photo: http://photos.prnewswire.com/prnh/20161021/431337 )
Digital-only since July 2015, GP offers its readers the latest news, careers advice, clinical education and opinion via GPonline.com and its GP Weekly app, which provides a round-up of the title's best content every Friday. Medeconomics Medeconomics focuses on GP practices. Most of readership feedback will come from practice managers. Like GPs, they're extremely overworked, said Bower, so the title aims to provide a practical guide on how to run a practice, whether it's accessing money for development, how finances work or getting legal advice. The "shop window" of Haymarket's medical content GP and Medeconomics aim to distil information into easy-to-understand stories. "We want our readers to feel they can come to us for a balanced view of what's going on. We'll always say to people who write for us think about what your story means for GPs." Stories that tend to do well include anything to do with workforce and GP recruitment issues and changes to the NHS that will affect the way GPs work. Working with PRs The team tends to deal more with in-house PR teams and charities, although Bower is open to building up relationships with agencies. Surveys are used a lot, but PRs need to bear in mind that they must have a relevance to GPs and have a positive story to tell. She is less interested in "GP bashing" stories. The team uses a bank of experts, but is happy to be offered more comment from appropriate individuals. Always email if you want to contact the team. PR and comms professionals from a variety of sectors attended the media briefing, which was chaired by Gorkana's head of news and content, Philip Smith. Katie Packham, agency marketing manager at Racepoint Global, said: "As always, this morning's Gorkana Media briefing was an informative and interesting event. Targeted to the healthcare sector, it gave us an insight into the target audience, content they respond well to, future topics of discussion and the reasoning behind taking both publications online." Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands. For more information, visit http://www.gorkana.com, http://www.cision.com or follow @gorkana, @Cision on Twitter For media information please contact: |