|
EMBLAZE LTD - EMBLAZE MOBILE UNVEILS NEW MOBILE DEVICE
Nov 24, 2009 (PR Newswire Europe via COMTEX) --
Emblaze MOBILE unveils its revolutionary new mobile device:
The first ELSE(TM)
State-of-the-art mobile device
to deliver simple AND intuitive user experiences
LONDON, 24 November 2009 - Emblaze Mobile, the Israeli design house for
cutting-edge mobile technology and a member of the Emblaze Group (LSE:BLZ),
today formally unveiled the First ELSE(TM), a state-of-the-art mobile device, in
an exclusive London preview.
The First ELSE(TM) is the realization of a comprehensive concept developed by
Emblaze Mobile to define the differentiating factor of its product: user
experience.
The First ELSE(TM) combines a unique user experience with fully-functioning device
capabilities that are tightly integrated yet capable of autonomous functioning,
thus giving the end-user a completely coherent and flawless experience. Users
can interact with the various functions of the device - such as phone, GPS
navigation or camera - in the same way they interact with the equivalent
stand-alone devices used on a daily basis outside of the mobile experience.
With out-of-the-box information set-up and creative graphical user interface,
the First ELSE(TM) provides functionality that is able to match that of
off-the-shelf dedicated devices while maintaining an exceptional ease and
simplicity of use.
Emblaze Mobile also released details on thesuite of pre-integrated services to
be provided with the First ELSE(TM). The set of top-class features - including
live PIM, full media store, RSS live updated newspaper, over-the-air back-up
and restore, global on-board GPS connected to all the device's applications,
and much more - allows for seamless connectivity between end-users and the
operator.
The First ELSE(TM) is powered by ELSE Intuition(TM), the new mobile platform jointly
developed by ACCESS CO., LTD., a global provider of advanced software
technologies to the mobile and beyond-PC markets, and Emblaze Mobile. ELSE
Intuition(TM) takes advantage of ACCESS Linux Platform(TM) v3.0 capabilities. ELSE
INTUITION(TM) provides advanced flexibility and configurability, enabling users to
run multiple applications simultaneously, switching between them with ease. All
data and content, including contacts, appointments, videos and photos can be
rendered anywhere, not just within a single dedicated application, thus giving
users faster, easier and more consistent access to their information.
The First ELSE(TM) was initially previewed in Japan on 22 October 2009, when
ACCESS and Emblaze Mobile first previewed the ELSE INTUITION(TM) platform. The
device is expected to be commercially available in 2010.
In related news, Emblaze Mobile has announced that it will change the company
name to ELSE Ltd. to conform to its concept and line of products.
Amir Kupervas, CEO of Emblaze Mobile, said:
"Mobile phones have evolved tremendously to become lifestyle devices that
enhance our lives in many ways. Smart-phones represent the convergence of many
technologies such as computing, Internet, consumer electronics and wireless,
adding the convenience of being able to go everywhere, but still, they are
first and foremost - phones. The First ELSE(TM) presents a new category in mobile
devices. It is not a cell-phone, feature-phone, smart-phone or any phone for
that matter. No longer just "all-in-one" but "all-for-one". All the
applications are designed to serve us, the users, in the best way possible.
Great technology is the kind that disappears when we use it -- it's so elegant
and seamless; we don't even know it's there. It works its magic quietly, in the
background - the First ELSE(TM) was conceived from the start to challenge this
standard. We believe the First ELSE(TM) has the potential to become a real
game-changer for the global mobile device market".
.
"The promise of a ubiquitous connected digital world can only be realized when
the underlying technology becomes completely transparent to the end user," said
Tomihisa Kamada, president, CEO and co-founder of ACCESS. "People need to able
to interact with technology intuitively and share information and data
seamlessly no matter what the device or medium is. The First ELSE(TM), powered by
ELSE INTUITION(TM), combines the elegance and simplicity of design that make
mobile technology more accessible to users. We at ACCESS are pleased to make
this unique achievement possible."
Enquiries:
ELSE Ltd (formerly Emblaze Mobile Ltd.)
Corfin Communications
Harry Chathli, Alexis Gore +44 (0)20 7977 0020
Grayling
Alistair Scott +44 (0)20 7932 1871
Visit the ELSE Ltd. websites: www.else.bz and www.firstelse.com
ELSE and ELSE INTUITION are trademarks of ELSE Ltd
ACCESS, the ACCESS logo and ACCESS Linux Platform are registered trademarks or
trademarks of ACCESS CO., LTD. in the United States, Japan and/or other
countries. The registered trademark LINUX(R) is used pursuant to a sublicense
from Linux Mark Institute, the exclusive licensee of Linus Torvalds, owner of
the mark on a world-wide basis
About Emblaze
Emblaze Ltd is a group of technology companies addressing both growth and
innovation activities thus combining the stability of "bread and butter" mature
technology enterprises with "high-risk / high-reward" investments in
innovation.
Our Growth armincludes Formula Systems (NASDAQ: FORTY and TASE: FORT), which
harbors the following subsidiaries: Magic Software Enterprises Ltd. (NASDAQ &
TASE: MGIC) develops, markets and supports composite application development
and deployment platforms with a service-oriented architecture (SOA), including
application integration and business process management (BPM), with existing
and legacy systems; Matrix IT Ltd. (TASE: MTRX) is one of Israel's leading
integration and information technology services companies, active in four
principal areas: software solutions and services, software products,
infrastructure solutions and hardware products, and training and assimilation.;
and Sapiens International Corporation N.V. (NASDAQ & TASE: SPNS) is a provider
of IT solutions that modernize business processes to enable insurance and other
companies to quickly adapt to changes.
Our Innovation armincludes Emblaze Mobile, a design house for cutting-edge
mobile technology; EMOZE, a provider of Push Email and synchronisation
technology for mobile devices; and ZONE-IP (Emblaze V CON), a provider of
wireless video communications technologies and conferencing solutions for
operators and enterprise markets over IP networks.
The Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996.
www.Emblaze.com
END
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
