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Eloqua Announces Winners of the Third Annual Markie Awards
VIENNA, VA, Dec 23, 2009 (MARKETWIRE via COMTEX) --
Eloqua, the category-defining marketing automation leader and
provider of best practices expertise for marketers worldwide, honored
13 companies at its third annual Markie Awards at the Eloqua
Experience 2009 global user conference.
The Markie Awards recognize excellence in business marketing. Awards
went to companies that have demonstrated exceptional and innovative
ways to reach audiences, automate marketing processes, align
marketing and sales and measure marketing impact.
"Our vision for the Markie Awards is to seek out and recognize true
excellence in marketing," said Joe Payne, CEO of Eloqua. "With the
Markies we want to create an industry award that sets a benchmark for
what marketers can accomplish. Salespeople play a visible role in any
company's success, and they often get the accolades. We believe that
for marketers to share in that credit, it's essential to do the same
thing that salespeople do, which is to look at metrics and results.
The winners of these awards set an important example for the rest of
us."
Those honored include:
Marketing All Star Award - NIIT (USA), Inc. is the winner of this
first-time category, which recognizes the excellence of a company's
marketing efforts as a whole. NIIT earned the award for proving it
has fully embraced the values, concepts and best practices of demand
generation, and is successfully executing against them.
The Best Channel Marketing Award - Intel Australia, for making
operational improvements with its partner and/or channel ecosystem to
enhance communication or increase sales results.
The Sales Impact Award - Infoblox, for providing its sales team
tools, programs and insight to measurably improve sales processes,
shorten sales cycles, win more deals and increase deal sizes.
The Marketing Visionary Award - NetApp, recognized as positive change
agent by promoting marketing automation within their organization and
within the industry.
The Social Media Marketing Award - TD Garden, a subsidiary of
Delaware North Companies, Inc., for its creative use of social media
technologies, such as blogs, forums, RSS feeds, Twitter, Facebook or
other related mediums to build stronger relationships and sustained
dialogue with customers and prospects.
The Marketing Center of Excellence Award - National Instruments, for
its significant investment in developing marketing best practices,
organizational alignment and consistent standards for measurement and
reporting.
Other categories included awards for creativity,
personalization/profiling, CRM
integration, lead scoring, lead
nurturing and customer lifecycle marketing. A full list of winners
of the 2009 Markie Awards can be found at www.eloquaexperience.com.
About Eloqua
Eloqua is the category-defining marketing automation leader and
provider of best practices expertise for marketers around the world.
The company's mission is to make its customers the best marketers on
earth. Thousands of customers from leading companies such as American
Express, Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate
and Sybase rely on the power of Eloqua to execute, automate and
measure programs that generate revenue. Eloqua helps companies read
and decode their buyers' Digital Body Language(TM), thereby improving
the quality and quantity of sales leads, increasing marketing
effectiveness, and accelerating the selling process. Eloqua is
headquartered in Vienna, Virginia, with offices in Toronto, London,
Singapore and throughout North America. For more information, please
call 866-327-8764 or email demand@eloqua.com.
* National Instruments is a trademark of National Instruments. Other
product and company names listed are trademarks or trade names of
their respective companies.
Embedded Video Available: http://www2.marketwire.com/mw/release_html_b1?release_id=572189
Contact:
Jocelyn Johnson
Gravitas Communications
http://www.gravitas-pr.com
212-924-9500
jjohnson@gravitas-pr.com
SOURCE: Eloqua
http://www.gravitas-pr.com
mailto:jjohnson@gravitas-pr.com
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