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Eloqua Announces Winners of the Second Annual Markies Awards
(Marketwire Via Acquire Media NewsEdge) LAS VEGAS, NV, October 8 / MARKET WIRE/ --
Eloqua, the leading supplier of automated
demand generation applications and expertise for business-to-business (B2B)
marketers, today announced the winners of the second annual Markies Awards.
The Markies recognize innovative and visionary marketers in the field of
demand generation, as well as ground-breaking campaigns and programs for
sales and marketing effectiveness, lead scoring, lead management and
campaign management. The awards were presented to winners in nine
categories at Eloqua Experience '08, the industry's largest conference
dedicated to innovation in marketing worldwide.
"It is critical, now more than ever, that marketers show measurable results
that directly impact their business' bottom line. The Markies recognize
companies of all sizes that are doing just that through innovative and
sophisticated marketing campaigns," said Joe Payne, CEO of Eloqua. "We are
delighted to acknowledge those organizations and individuals that have
achieved marketing excellence by delivering measurable -- sometimes
stunning -- results."
Innovative marketers and marketing programs were chosen as Markies Award
recipients based on a combination of metrics, innovation and demand
generation excellence that drove results for their business. Award
recipients included the following industry-leading companies:
-- Multi-Channel Campaign Award winner: Comcast-Spectacor
Comcast-Spectacor, a leader in the sports management industry and provider
of high quality sports and entertainment, was honored for their successful
implementation of a multi-channel marketing campaign to recruit, cultivate,
and retain season ticket holders for both the Philadelphia Flyers and
76ers. By leveraging the latest marketing technologies and industry best
practices, Comcast-Spectacor increased season ticket renewals for both the
76ers and Flyers by 12-percent from the previous season.
-- New Media Marketing Award winner: Concur
Concur, the world's leading provider of on-demand Employee Spend Management
services, was recognized for its ability to creatively leverage Web 2.0
technologies to build stronger relationships and sustained dialogues with
customers and prospects. The company created a viral Web 2.0 travel site,
encouraging users to submit, browse, forward, rate and comment on brief
travel stories. Traffic was driven to the site through the company's
homepage, print and banner advertisements, and viral distribution. The
campaign resulted in a significant increase in traffic to the site, which
generated increased page views and community participation through the
submission of new stories and comments. The increased site traffic also
drove additional sign ups for Concur? Expense - Trial Edition, which
resulted in increased and measurable sales opportunities.
-- Best Lead Scoring Award winner: Forrester Research, Inc.
Forrester Research, an independent research company that provides pragmatic
and forward-thinking advice to global leaders in business and technology,
has implemented a sophisticated implicit and explicit lead scoring program
that automatically ranks qualified leads according to their buying
interest, thereby improving conversion rates, more efficiently allocating
resources, and improving communication with the company's sales force.
-- Best Lead Nurturing Award winner: Taleo
Taleo, the leading provider of on-demand talent management solutions,
cultivates prospects through a tiered lead nurturing campaign that has
improved sales effectiveness and efficiency while minimizing lead
attrition. The company's processes for educating, qualifying and honing
prospects through introductory and progressively more specific campaigns
differentiates Taleo from its competition and involves the use of
educational e-mails, as well as case studies, demos and high-touch tools.
-- Global Marketing Effectiveness Award winner: National Instruments
National Instruments, a leading provider of engineering software and
hardware, sells to more than 25,000 companies worldwide and employs
hundreds of marketers worldwide that execute, track, analyze and build
marketing programs in multiple languages. With more than 40 branch
operations around the world, they rely on the power of marketing automation
to seamlessly automate components of the company's 2,000 highly targeted
and personalized direct marketing campaigns per month regardless of
language or scope. This has helped National Instruments manage its dialogue
with its customers and prospects in a much more intelligent and efficient
manner.
-- Sales Efficiency Award winner: Sourcefire
Sourcefire, an open source innovator and creator of SNORT?, was
recognized for its advanced lead-scoring program. Designed for maximum
sales impact, this program allows for the ultimate in flexibility, enabling
Sourcefire to continue to evaluate and adjust the quality and quantity of
its leads based on feedback from the company's sales organization. Since
deploying this implementation, Sourcefire has realized a measurable
increase in revenue and the number of product demo meetings scheduled with
prospects.
-- Interactive Marketing Award winner: TriNet
TriNet (www.trinet.com), a leading provider of HR outsourcing and
consulting services for more than 2,000 small and medium-sized businesses
nationwide, exemplifies the business value that can be gained through the
successful implementation of interactive marketing best practices. The
flawless execution of dynamic and personalized multi-channel marketing
campaigns has enabled TriNet to maximize its campaign results, maintain and
cultivate its prospect database, as well as organize, execute and measure
the efficacy of its marketing programs. In a recent interactive marketing
campaign, TriNet realized a 20 percent increase in its conversion rate and
more than 1,000 percent return on investment (ROI) when measured against
the cost of the campaign.
About Eloqua
Eloqua is the leading provider of demand generation applications and
best-practice expertise for business marketers. Our mission is to make our
customers the most effective marketers on Earth. Thousands of customers
from businesses like Aon, Cognos, Dow Jones, Seagate and Sybase rely on
Eloqua's products and services to execute, automate and measure programs
that generate revenue. By using Eloqua to integrate key marketing and lead
management processes and read their buyers' Digital Body Language(TM),
these customers improve the quality and quantity of sales leads, increase
efficiency and accelerate the selling process. Eloqua is headquartered in
Vienna, Virginia, with offices in Toronto, London, Singapore and throughout
North America. For more information, please call 866-327-8764 or email
demand@eloqua.com.
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MEDIA CONTACTS
Jim Williams
Eloqua
781-718-1435jim.williams@eloqua.comwww.eloqua.com
Gwen Dille
Eloqua
510-841-1465gwen.dille@eloqua.comwww.eloqua.com
Copyright ? 2008 Marketwire
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