[April 16, 2012]

Eliza Corporation to Present Fresh Data and Insights on Key Drivers of Health Engagement Management at the World Health Care Congress

Eliza Corporation - the pioneer and recognized leader in Health Engagement Management solutions - will moderate a high-profile panel discussion at the 2012 World Health Care Congress. The panel will shed light on some unexpected correlations between health, productivity, and the real-life issues people confront - plus strategies for elegantly assessing and addressing these issues.

Tweet: .@ElizaCorp @ADrane moderates #WHCC12 panel - #Healthcare #data reveals #Unmentionables have more than 2 times impact on #health outcomes

Who:
Alexandra Drane (Founder, Chief Visionary Officer, and Chair of the Board of Eliza Corporation), will moderate a panel discussion featuring Meg McCarthy (Executive Vice President, Information, Technology and Service Operations at Aetna) and Joan Kennedy (SVP of Personal Health Solutions, Express Scripts, Inc.).

What:
The panel, "Consumerismand Engagement - Innovative Strategies for Empowering, Educating and Engaging Consumers," will explore new perspectives on health engagement, including innovations in consumer technology aimed at delivering quality and convenience; direct-to-consumer approaches to wellness; and insights into some of the barriers and motivations around optimal health, wellbeing, and productivity.

Where:
Gaylord National Resort and Convention Center, Washington, D.C.

When:
Monday, April 16, 2012, at 10:50 a.m. - 11:50 a.m. EST

Why:
"Eliza's technology and analytic stack is designed to improve health outcomes by understanding and leveraging the drivers of health engagement - and our data indicates that many Americans are not getting the sustained support that they need from the healthcare industry to manage their health," says Drane.

"We've partnered with Wendy Lynch Ph.D and her team at the Altarum Center for Consumer Choice in Health Care to conduct an intensive research and analysis initiative - including four consumer surveys over the past 18 months - to identify the life factors that contribute to wellbeing, health behaviors and low productivity. The results indicate that social determinants such as financial stress or caring for an aging parent have a greater impact on health and productivity than a composite of chronic conditions. We call these issues The Unmentionables, and we are dedicated to addressing their impact."

Lynch states, "Using a comprehensive dataset that combines life factors with coping mechanisms, we've developed a Vulnerability Index that predicts two to three times the variance in self-reported health outcomes than knowing all the diseases a person has.

"We also have identified the 'tipping point' within the Index, at which point people are overwhelmed with issues and ill-equipped to cope - and health and productivity start to plummet. These results show us what many of us know intuitively: health and work performance are influenced by the greater context of our lives. These data are a powerful contribution to the way companies and health plans help people achieve better health and productivity."

About Eliza Corporation

Eliza Corporation is the pioneer and recognized leader in Health Engagement Management, blending technology, communication expertise and data analytics to drive healthy behavior change. Drawing from more than 500 million interactions with consumers about their health, Eliza makes health and healthcare information more accessible, more actionable and more engaging. Each program is powered by Eliza's patented speech recognition technology, rich web and multi-modal delivery platform (including automated calls, emails, text messages, mail, and social media interactions), population profile analysis, and Continuity of Care Record (CCR) capabilities. These programs consistently yield the best outcomes in the industry in terms of improved engagement, health and wellness measures, and measurable, sustainable ROI.

Eliza's customers include the nation's leading health plans, disease management firms, pharmaceutical companies, pharmacy benefit managers and employers. The results of Eliza's programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, URAC, Entrepreneur magazine, The Consumer Directed Health Care Congress and Harvard Medical School. Eliza is privately held; for more information, please visit www.elizacorp.com.

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