[February 14, 2012]

Eliza Corporation Joins S.C. Campaign to Drive Awareness and Behavior around Colorectal Cancer Screening

Studies show that only half to two-thirds of South Carolinians aged 50 and older get preventive colon cancer screenings. To help change this reality, Eliza Corporation -- the pioneer and recognized leader in Health Engagement Management solutions -- is engaging BlueCross BlueShield of South Carolina members in conversation about colorectal cancer with the goal of increasing screening rates for this prevalent but preventable disease.

Eliza will bring new dimension to the "Love Your Colon" campaign, a three-year old collaboration between BlueCross, the South Carolina Gastroenterology Association, the University of South Carolina's Center for Colon Cancer Research, CVS Caremark and Genentech.

As part of this campaign, Eliza will reach out to members of select large companies in South Carolina who signed cards at worksite events on which they pledged to get screened or to talk to family, friends and coworkers about getting screened. Eliza's interactive, automated calls will introduce the topic, engage these members in conversation, assess and address any concerns they may have, and encourage them to schedule a screening. Eliza's follow-up analysis will help determine which messages resonate best for key populations - valuable insights for increasing overall awareness.

"In South Carolina, only half to two-thirds of the eligible population get preventive screenings for colon cancer. The 'Love Your Colon' campaign aims to increase that rate, and we believe that Eliza's unique approach to engaging people in conversations about their health will help us do that by breaking through the noise, giving people a chance to learn mre about the recommended tests, and helping us better understand what drives - or discourages - our members from having their recommended colon cancer screenings," says Laura Long, MD, Chief Medical Officer at BlueCross.

"We are honored to bring our services and expertise to support the 'Love Your Colon' campaign," says Alexandra Drane, co-founder and Chief Visionary Officer of Eliza Corporation. "Eliza's data asset, 11 years deep and richly populated, will allow us to tailor messaging with proven approaches and content in ways that inspire behaviors, leading to better outcomes- and ultimately better lives - for BlueCross BlueShield of South Carolina members."

About BlueCross BlueShield of South Carolina

Headquartered in Columbia, S.C., and operating in South Carolina for 65 years, BlueCross BlueShield of South Carolina (www.SouthCarolinaBlues.com) is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 45 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians.

About Eliza

Eliza Corporation is the pioneer and recognized leader in Health Engagement Management, blending technology, communication expertise and data analytics to drive healthy behavior change. Drawing from more than 500 million interactions with consumers about their health, Eliza makes health and healthcare information more accessible, more actionable and more engaging. Each program is powered by Eliza's patented speech recognition technology, rich web and multi-modal delivery platform (including automated calls, emails, text messages, mail, and social media interactions), population profile analysis, and Continuity of Care Record (CCR) capabilities. These programs consistently yield the best outcomes in the industry in terms of improved engagement, health and wellness measures, and measurable, sustainable ROI.

Eliza's customers include the nation's leading health plans, disease management firms, pharmaceutical companies, pharmacy benefit managers and employers. The results of Eliza's programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, URAC, Entrepreneur magazine, The Consumer Directed Health Care Congress and Harvard Medical School. Eliza is privately-held; for more information, please visit www.elizacorp.com.

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