[February 14, 2012]

Elemental Sets Sights on Global Leadership with New Vice President of Sales in Asia

Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, today announced the addition of David Godfrey as vice president of sales in Asia. Based in Hong Kong, Godfrey will lead sales and service efforts in the Asia-Pacific region, where Elemental has a rapidly growing customer base that includes KBS (Korean television network) and Hyundai Heavy Industries in Korea, NHK (Japan Broadcasting Corporation) in Japan and Sky Racing and Network 10 in Australia. Elemental currently serves more than 100 enterprise customers worldwide, including Disney, ESPN (News - Alert) and HBO.

With more than 20 years of executive sales, marketing and operations experience, Godfrey brings to Elemental deep knowledge of the broadcast, digital media and communications industries in Asia-Pac. Prior to joining the company, Godfrey served as chief sales officer an co-founder at Imaginasia, a service organization that facilitates the sale of products from around the world into media and entertainment markets in Asia. Earlier in his career, Godfrey held a variety of leadership roles at NDS Limited and Tandberg TV (Ericsson (News - Alert)). While at Tandberg, Godfrey played a critical role in scaling the video infrastructure company to a leading position in Asia.

"Our presence in Asia continues to grow as content owners and service providers implement multiscreen strategies for distributing premium content," said Dan Marshall, SVP worldwide sales and service at Elemental Technologies. "Bringing David Godfrey, and his extensive experience in the international digital media market, to Elemental is vital in providing customers in Asia with unsurpassed solutions for multiscreen video delivery while expanding our footprint in the region."

"Elemental has achieved remarkable momentum in the streaming media market and I look forward to further extending our business and international reach," said Godfrey. "I plan to focus on driving the company's continued growth throughout Asia and delivering video processing solutions that feature unparalleled speed, performance and quality to meet the most demanding customer requirements."

About Elemental

Elemental Technologies is the leading supplier of video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of graphics processors to power adaptive video streaming over IP networks. Providing unmatched solutions for top media and entertainment companies worldwide, including Comcast, Disney (News - Alert) and HBO, Elemental helps content programmers and service providers bring video to any screen, anytime - all at once. The company has offices in the United States, the United Kingdom and Hong Kong. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter (News - Alert).

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